Snack Review: Entenmann’s Chocolate Chip Cookie Cereal Bar

When I was a little kid I had a serious thing for Entenmann’s cookies. You know, those little chocolate chip buggers that dot the center aisles of grocery stores up and down the east coast. I’m not just talking a little kid crush here, either.  I’m talking a full-out, stuff-it-in-the-cart-while-mom-ain’t-lookin’ falling for you kind of love affair. Of course, as I’ve gotten older my love of Entenmann’s cookies hasn’t diminished, even though it seems like their size sure has. That, I guess, is the bad thing about getting older and bigger: your favorite foods seem to get smaller, and suddenly a few cookies are just a few bites. Not surprisingly, this can lead to eating an entire box in a relatively short time frame.

It’s a tough dilemma was all face: take the first steps towards fattitude, our try to settle for something healthier? I dabble in a bit of both, but in this case, I was willing to try one of the few “healthier” Entenmann’s products to see if it can come close to the classic chocolate chip cookies.

Entenmann’s Chewy Chocolate Chip Cereal Bars are basically the offspring of a chocolate chip cookie and a NutriGrain bar. Apparently, they’ve got whole grains and wholesome ingredients, but more importantly for my purposes, they’re also suppose to be fresh-baked and “taste great.” Truth be told though, they just taste OK, and have nothing on the classic cookies.

For starters, they’re not as moist as the cookies. The texture is definitely chewy, but it also is a little grainy, and it lacks the “rich” butter or margarine taste that defines cookies. Even though sugar was the first ingredient, I felt the bar wasn’t as sweet as it needed to be – or as sweet, maybe – to mask the multigrains. I love multigrain breads and cereals, but it’s just not going to work in a cookie product. I also thought the base of the bar lacked the dissolving “like buttah” mouthfeel that a palm-oil infused cookie might have, and instead released a kind of gummy aftertaste that screamed diet food.

The bars weren’t horrible – I mean, chocolate chips are inherently tasty, you know – but given their small size and $2.69 price tag, I’m much more likely to stick to a Kashi granola bar if I want something healthy, and the classic Entenmann’s cookies when I want a chocolate chip cookie. Whether I’m able to not devour the entire box in less than 30 minutes remains to be seen.

Pros: Not skimping on the chocolate chips. Only 130 calories and 2 grams of saturated fat. 8 bars per pack.

Cons: Multigrain taste gets in the way of classic cookie flavor and texture. Grainy and gummy at times, it lacks a rich taste. Basically just serving control versions of cookies.

Taste: 6.00 (Average)
Value: 5.00 (Mediocre)
Price: $2.69

Overall GrubGrade: 6.00 (Average)

Nutrition Facts:
Entenmann's Multigrain Cereal Bar Chocolate Chip
Calories: 130
Total Fat: 5 g
Saturated Fat: 2 g
Trans Fat: 0 g
Cholesterol: Less than 5 mg
Sodium: 100 mg
Total Carbs: 22 g
Fiber: 2 g
Sugars: 12 g
Protein: 1 g

10 comments on “Snack Review: Entenmann’s Chocolate Chip Cookie Cereal Bar

  1. Jay says:

    But do you feel #notguilty for eating it??

  2. Rodzilla says:

    haha fattitude.

    I love those little cookies and the nutritional values for a serving are comparable to this bar. Thanks for reviewing, I’ll stick to the cookies

    • Adam says:

      Was I the only one who had a middle school history teacher who used the word “fattitude” to designate latitude when explaining the difference with longitude?

  3. Lurk says:

    Oh man, these are my ultimate weakness. I do agree with you on the fact that their actual cookies are better than the bar. But still, I’m a huge fan of these.

    Also, don’t feel bad about scarfing down unmentionable amounts of the cookies – it happens to the best of us. Not only are they tiny like you said, but they stick together. You try and grab just one and end up coming out with a handful. Naturally, you have to eat the cluster and try again to get a single cookie this time around. 😛

  4. VanessaG says:

    I’ve not seen those. They sure look yummy! But like you said, I’d rather have the cookie….or their dougnuts! Yum,yum.

  5. Lisa says:

    booo, they look so tasty! i hate when things look delicious and then dont live up to the standard. its like false advertising. and those mini chocolate chip cookies form entenmanns get me every time. sooooo. goooood!

  6. Kevin says:

    Cereal/granola bars suck most of the time

    this is an opinion

  7. Oub says:

    These things are nasty. My stomach reeks in pain at the thought of eating one of these things. I don’t the get the composition. Tastykake seems to like using this variation in everything.

  8. Frannie says:

    If I were to prepare multi-grain cookies, I’d end up using so much butter it wouldn’t be funny — but then again, the fats are good for the brain. I’m wondering if these things taste buttery or if they’re dry, and maybe that’s what you mean when you say they lack a rich taste.