Snack Review: Entenmann’s Chocolate Chip Cookie Cereal Bar
When I was a little kid I had a serious thing for Entenmann’s cookies. You know, those little chocolate chip buggers that dot the center aisles of grocery stores up and down the east coast. I’m not just talking a little kid crush here, either. I’m talking a full-out, stuff-it-in-the-cart-while-mom-ain’t-lookin’ falling for you kind of love affair. Of course, as I’ve gotten older my love of Entenmann’s cookies hasn’t diminished, even though it seems like their size sure has. That, I guess, is the bad thing about getting older and bigger: your favorite foods seem to get smaller, and suddenly a few cookies are just a few bites. Not surprisingly, this can lead to eating an entire box in a relatively short time frame.
It’s a tough dilemma was all face: take the first steps towards fattitude, our try to settle for something healthier? I dabble in a bit of both, but in this case, I was willing to try one of the few “healthier” Entenmann’s products to see if it can come close to the classic chocolate chip cookies.
Entenmann’s Chewy Chocolate Chip Cereal Bars are basically the offspring of a chocolate chip cookie and a NutriGrain bar. Apparently, they’ve got whole grains and wholesome ingredients, but more importantly for my purposes, they’re also suppose to be fresh-baked and “taste great.” Truth be told though, they just taste OK, and have nothing on the classic cookies.
For starters, they’re not as moist as the cookies. The texture is definitely chewy, but it also is a little grainy, and it lacks the “rich” butter or margarine taste that defines cookies. Even though sugar was the first ingredient, I felt the bar wasn’t as sweet as it needed to be – or as sweet, maybe – to mask the multigrains. I love multigrain breads and cereals, but it’s just not going to work in a cookie product. I also thought the base of the bar lacked the dissolving “like buttah” mouthfeel that a palm-oil infused cookie might have, and instead released a kind of gummy aftertaste that screamed diet food.
The bars weren’t horrible – I mean, chocolate chips are inherently tasty, you know – but given their small size and $2.69 price tag, I’m much more likely to stick to a Kashi granola bar if I want something healthy, and the classic Entenmann’s cookies when I want a chocolate chip cookie. Whether I’m able to not devour the entire box in less than 30 minutes remains to be seen.
Pros: Not skimping on the chocolate chips. Only 130 calories and 2 grams of saturated fat. 8 bars per pack.
Cons: Multigrain taste gets in the way of classic cookie flavor and texture. Grainy and gummy at times, it lacks a rich taste. Basically just serving control versions of cookies.
Taste: 6.00 (Average)
Value: 5.00 (Mediocre)
Overall GrubGrade: 6.00 (Average)
Entenmann's Multigrain Cereal Bar Chocolate Chip
Total Fat: 5 g
Saturated Fat: 2 g
Trans Fat: 0 g
Cholesterol: Less than 5 mg
Sodium: 100 mg
Total Carbs: 22 g
Fiber: 2 g
Sugars: 12 g
Protein: 1 g