Snack Review and Giveaway: Wheat Thins Sweet Cinnamon

God Bless Wheat Thins. After years of mulling around the D-list of snacks, Nabisco has finally given the malty, wheaty crackers with a crunch the long-awaited flavor makeovers they deserve. And, needing something other than a fried potatoes to stick into my face while  anxiously watching my football teams implode, I’ve been more than happy to give the new flavors a chance.

It wasn’t always this way. Nabisco, you see, is one of those companies which, for lack of a word, “targets” us food bloggers. It started last year with the whole “Crunch Stix” gambit, when the company tried desperately hard to fit into a brave new world of snacking it was about ten years behind. An average snack in my mind, the sample (excuse me, full box) of Wheat Thins Crunch Stix I was sent went largely to the hungry freshmen in my dorm, but since that time, I’ve warmed to the various Wheat Thins samples I’ve been offered to review. In fact, it was not even two months ago that I called the new Smoky BBQ Wheat Thins “exceptional” and lauded their remarkably complex flavor.

So when the familiar Wheat Thins offer to try a box of their latest flavor on them came around, I didn’t think twice about saying “yes.” And with a description that only some marketing whiz kid could come up with, how was I expected to say ‘no?’

Wheat Thins Sweet Cinnamon captures the essence of the upcoming holiday season – sugar, a little spice, and everything nice – and it makes the perfect snack to crunch on while creating memories with family and friends.

Sounds like a winner, but unfortunately, I just wasn’t feeling the flavors. It’s not that the sweet cinnamon powder didn’t carry a depth of flavor — nor was it that the crackers weren’t crunchy. In fact, I thought the initial flavor had the same sweet and spicy flavor of a cinnamon-sugar coated graham cracker, right on down to the tiny specks 0f browned sugar and spice that make savoring the cracker in your mouth so enjoyable. The problem was that the flavor just doesn’t mesh with the malted crunch of the cracker itself. In the case of more savory flavors — like those ‘Smoky BBQ’ crackers — that malted flavor isn’t a problem — but it’s intrusive and annoying given the depth of cinnamon sugar flavor. Likewise, I had no idea what to eat with these. Perhaps dreaming of fructose-carrying fairies, I tried them with plums, but found the hard crunch, background salt, and malted flavor to overpower the juicy sweetness of the fruit.

Maybe you’ll have better luck than I did though because Wheat Thins trusts you enough to judge these crackers for yourself, they’ve given me permission to bestow 10 boxes of crackers on some lucky readers. Normally I’d do a random giveaway, but given my perplexing dilemma of what to eat the Sweet Cinnamon Wheat Thins with, I thought offering myself as a guinea pig might be a little more fun.

So, I want to know. What should I pair with Wheat Thins’ Sweet Cinnamon crackers? I’m game for any and all ideas, provided I have them in my fridge or my pantry. The usual suspects of apples and ham are fair game, but provided it sounds intriguing enough, I’m game. And you might just be a winner. I’ll pick ten ideas as winners to receive boxes, and the best idea, I’ll even go ahead and test out. So there you go, GrubGraders, do your worst!

81 comments on “Snack Review and Giveaway: Wheat Thins Sweet Cinnamon

  1. Ryan says:

    I’m digging the box art.

  2. Jordan says:

    I think you should make some kind of winter “chex mix” minus the chex, and replace them with Wheat Thin’s Sweet Cinnamon crackers. Now that would be wicked!

  3. jperonto says:

    Caramel sauce, sliced apples, and melted brie cheese. This is a combo I’ve been waiting to have!!!! Thanks for the giveaway!

  4. jrdunn says:

    ok so when I was a kid I used to put peanut butter on grahm crackers. Recently I bought the PB&CO raison peanut butter, and it brought back memories of this great flavor combo. I bet that these would be amazing with some peanut butter on them!

  5. mmm these look good!

    I would say Nutella or one of the Peanut Butter & Co’s special flavors!

  6. Vince says:

    A light spreading of Nutella is an obvious choice, I think.

    Goat cheese would be a personal wild card.

  7. Allison R. says:

    This is sinful, but I think a little vanilla spread on top with another wheat thin on top…little cookie sandwhiches…YUM!

  8. COBRA says:

    Creamcheese, lox, cucumber slice.

  9. COBRA says:

    Avocado, pico de gallo, chipotle sour cream

  10. lz says:

    I’m thinking whipped cream or tres leches sauce would be worth a try, just something sweet and creamy. Maybe vanilla ice cream too.

    And this would be a longshot if you have it: try eating them with coffee jelly, like grape jelly but flavored exactly like coffee.

  11. Jennifer says:

    Maybe some honey would soften the crackers up a bit, though you might not be able to handle the sugary awesomeness. Maybe some banana slices (alone or with the honey)? I’ve heard of graham crackers and butter, but that makes me shudder. And of course frosting is a no-brainer.

  12. Kayla says:

    Definitely granny smith apple.

    Or you could be adventurous and and crush them up a pit and coat french toast in them before cooking it. That might be good with pecans or something added to it.

  13. SkippyMom says:

    Pile on a plate, sprinkle with shaved white and chocolate/dark chocolate. Melt under broiler.

    Serve with a side of warn raspberry dipping sauce [basically you can reduce a nice raspberry jam].


  14. Helldog says:

    Vince, you bastard. I was going chèvre all the way. Now I’m stuck with…cooked sausage? I love sweet and savory, and little coins of sausage between two of them could be heaven.

  15. Murray says:

    If they taste like grahm crackers, then I’d go with the classic breakfast my dad used to make:

    Grahm crackers and frosting sandwiches.

    Use a pre-made white frosting. Then spread it between two crackers and walla. We’d dip them in milk for added effect.

    p.s. I’m not trying to win the box.

  16. Manavee says:

    A cinnamon wheat thin, followed by a layer of cream cheese, followed by some Cinnamon Toast Crunch squares, followed by another layer of cream cheese, followed by another cinnamon wheat thin.

    A Cinnamon Cream Cheese Big Mac.

  17. Jackie says:

    Call me odd, but I would pair it with proscuitto, brie, and apricot preserves… but that’s just me:)

  18. Heather says:

    brie and blueberry jam!

  19. Zachary Jacob Zblewski says:

    Set up a smorgasbord of dipping sauces. Perhaps chipotle-infused chocolate sauce, marshmallow fluff, applesauce, pumpkin whipped cream, and bourbon honey.

    This would probably make a good spread for a party. Just don’t double dip, because that’s like sticking your whole mouth right in the dip.

  20. Annie Benson says:

    Just cream cheese and, if not sweet enough, a drizzle of honey.

  21. Whipped cream and chocolate OR marshmallow and chocolate. Turn them into “healthy” S’mores!

  22. Ashley says:

    peanut butter or marshmallow fluff.

  23. Kaylin says:

    I think the perfect way these delectable Wheat Thins can add to a dish is to crumble them up and add them on top of some baked, heated apples with a little cinnamon, caramel drizzle, and whipped cream on top. The Wheat Thins would add the perfect crunch topping!

  24. Adera says:

    Mix strawberry jam with cool whip. Garnish with strawberries and dig in!

  25. Marianne says:

    Bleu cheese and a little bite of pear?

  26. James says:

    Canned pumpkin pie mix. It’ll be a like little bites of Thanksgiving goodness!

  27. Lisa says:

    In addition to frosting, which is always the correct choice, Trader Joe’s honey goat cheese or The Wannabe Chef’s amazing snickerdoodle hummus ( would also be amazing. You could also crumble them up and use them as a topping for baked fruit or a crisp…

  28. Chefprotoss says:

    They might be good crushed up and tossed in yogurt. Then again, everything is good with yogurt.

    *also not an entry*

  29. Stew says:

    a small dollop of cranberry sauce and Philly Whipped Cream Cheese…or just mix those 2 together and make a sweet dip

  30. Mikey F Baby says:

    The laughing cow little dip/cheese slices. It’s hard to tell if they’re good or bad on their own. Perhaps these Wheat Thins with nearly the same problem, could make a sweet combo.

    and yes. props to the always pertinent (if obvious) Seinfeld reference! Serenity NOW!

  31. Bryan C says:

    Vanilla Ice Cream

  32. camato says:

    I would definitely do whipped cream cheese with cinnamon on top. Also, I don’t know if you go to Trader Joes, but I feel their blueberry vanilla chevre would be delicious with them as well!

  33. Raiders757 says:

    Maybe pair them up with a little bit of slightly melted butter so you can get that cinnamon and sugar on toasted wheat bread effect. Even better, crumble them up into some vanilla bean ice cream for an added tasty crunch.

  34. bmtyson says:

    You could make some mini ice cream sandwiches out of them. That would be quite delicious!

  35. christian says:

    chili…i’m telling you…you them to scoop up some good spicy chili and you’ll be glad you did….

  36. John says:

    I enjoy regular wheat thins crushed up and topping a big bowl of chili.

    My chili recipe has a little bit of cinnamon and sugar in it, so these might be awesome with that.

  37. Mengda Zhang says:

    Dip em in flavored cream cheese (like cinnamon sugar or that yummy whipped pecan flavor from panera bread)

    OR… you can pretend they’re cereal and crush them, add milk, and eat up!

  38. willrun4food says:

    I’ll agree with all the Cool Whip and cream cheese fanciers, although you could go with more of a marscapone topping. I also think they would work well in place of the usual crushed graham cracker crust in any pie or tart. But as far as seasonal eating goes, hit these with either apple or pumpkin butter, and it’d be a significant upgrade.

  39. Rhi says:

    My first thought was to use it as a ground up crust for cheesecake.

    But. I think they would taste good as a crumble on pie or coffee cake!!!

  40. Adam says:

    Man of man, some of you guys have been waaay overestimating the the capability of my pantry. But I like the idea, especially those involving cereal 🙂

  41. Miranda says:


    Land of Lakes makes a cinnamon sugar butter spread…extra cinnamon might make them better!

  42. Elisabeth L says:

    Honey butter and raspberry jam.

  43. Lia says:

    Keep things simple just add a variety of cheeses-brie, swiss or a mild cheddar. If you want to make it a little more complex take the wheat thin and put a slightly melted brie cheese on top, some honey roasted sliced almonds and s slight drizzle of honey. 🙂

  44. Nicki says:

    I’m thinking this…get a carton of Heavy Whipping cream and dump it into a sealed container. Shake the heck out of it to make some homemade butter. Dip the Wheat Thins into the butter. Delish. I’ve had the homemade butter with graham crackers before and it is amazing.

  45. Erin says:

    Pumpkin pie cream cheese (another Kraft holiday item) and some caramel ice cream topping. Yummy!!

  46. Doug says:

    I would go with cream cheese. Then they turn into little cinnamon roll crackers!

  47. Marie says:

    Two options:

    Sweet: Pair these sweet cinnamon Wheat Thins with pumpkin cream cheese during this time of year, and honey nut cream cheese during other times of the year.

    Heat: Sprinkle a mixture of sugar, a pinch of cayenne pepper, and a pinch of salt for a mexican spin on this. Pair it with hot cocoa.

  48. Jenna Z says:

    They would be the perfect cracker for any and all varieties of sweet dessert cheeseballs-chocolate chip, pumpkin spice, coconut cream, etc. Or, top them with pecan pie filling, like the kind in the jar that King Arthur Flour sells! Or whip up a batch of cheesecake filling and scoop it up with them!

  49. Echo710 says:

    Frosting was one of the first things that came to mind for me too.

    Pears and gorgonzola would be an interesting sweet/savory combination to try with these too, since the crackers themselves have both sweet and savory elements.

    Or maybe a sweeter fruit would work better, like some roasted figs (possibly with a drizzle of honey)? Something like that might have a better chance than the plums you tried, in terms of not being overwhelmed by the crackers. Fig preserves/jam would be another option.

  50. Natalie says:

    I think you should eat them with a fruit salsa composed of kiwi, strawberries, jalapenos, cantaloupe, raspberries, apples, etc. that you would normally serve with pita chips.

  51. Santiago C says:

    Mix them with milk and eat it as cereal, a la Cinnamon Toast Crunch

  52. Roger H says:

    I’m pretty sure you couldn’t possibly go wrong with cream cheese and raisins on this one.

  53. VanessaG says:

    I think you should use put peanut butter on them, add sliced bananas, and drizzle with honey. Top it with another cracker. Yummy!! I’d love to win. 🙂

  54. Sherm says:

    I could see pairing these with hummus. The middle eastern flavors of the hummus would probably pair well with the warm cinnamon of the Wheat Thins. I definitely see these in a more sweet-savory capacity than a purely sweet endeavor.

  55. Jill N. says:

    Could you crush these up, add some melted butter, and use it as a pie crust for a cheesecake?

    OR, save some crushed up pieces and sprinkle them over vanilla ice cream. Yum!

  56. T.J. says:

    I think cream cheese alone would be too rich for this tasty-looking snack cracker. Try this:

    Mix softened cream cheese (such as the limited edition pumpkin flavor) with equal part of marshmallow creme/fluff. The creme will lighten up the spread and add a hint of sweetness.


  57. M86 says:

    I like the Nutella idea that someone else mentioned.

    When I saw the question, I instantly thought of hot cocoa, for some weird reason. But, cinnamon and hot cocoa are sure signs of future nasty cold weather.

  58. Jesica F. says:

    Pile a bunch on a plate. Cut up some strawberries (and maybe some other fruits, too – softer apples or pears come to mind) really small. Sprinkle them all over the top. Melt some chocolate chips and drizzle that over the top. Add some mini marshmallows. Cinnamon Wheat Thin Nachos

  59. My instinct would be some kind of goat cheese?

  60. Malika says:

    Cream cheese with raisins! That’s be like cinnamon raisin bread!

  61. Sam says:

    ….I’d take them with me when I get frozen yogurt and break them up a little! Sounds like it’d be good?!

  62. Doun says:

    Have you heard of the new Cinnamon m&ms!? MAYBE they’d be good like to eat together for a sweet snack with either some cheese or nuts!

  63. Valerie says:

    A small slice of pear, a small chunk of blue cheese or gorgonzola, and a candied walnut.

  64. mary says:

    Some butter, peaches or persimmons, candied ginger, just the quickest shave of nutmeg, and a few chocolate chips. Heat quickly in microwave or toaster oven….never had it but it sounds heavenly.

  65. Heidi says:

    I make a dip out of cream cheese (or neufchatel), sour cream (low fat or fat free even), crushed walnuts & stevia. I’d say they’d be a good companion!

  66. Ellie says:

    Dip them into yogurt! I bet that’d taste awesome!

  67. deb says:

    I really didnt like them until I spread apple butter on them. Great taste!

  68. ChrisLad says:

    I loved this line “the sample (excuse me, full box) of Wheat Thins Crunch Stix I was sent “. So wonderfully biting. I laughed out loud.

    I’d honestly just slap some chedder on there and enjoy the salty/savory with a hint of sweet.

    Underripe citrus would give you almost a spiced christmas punch vibe. Plus lack of juiciness would prevent mess.

    Try a slice of pear, delicate flavor, might have your taste buds confused. A french woman I work with suggested that.

  69. Pauline says:

    With sweet cinnamon crackers, I bet a nice coating of apple or pumpkin butter mixed into cream cheese would be nice. The strong, dense and warm flavors of this dip might.effectively downplay the malted crunch you talked about.

    I would be very intrigued to try these crackers. I love cinnamon and already like the sweet flavor of normal wheat thins, so i think I’d like this. It would be like a wheat cinnamon graham cracker or something.

  70. @coldmlk says:



    (those tildas are supposed to look like little Bacons)

  71. Lisa says:

    these look yummy! I wanna try them!!! 🙂

  72. tess says:

    peanut butter 🙂
    tcogbill at live dot com

  73. jrdunn says:

    received my box in the mail yesterday…first I thought it was funny the way they package the free box with the stick of cinnamon. I usually do the grocery shopping in my house so when I got home I put the box on the kitchen table and did the shopping my Mother left out for me. Apparently when she got home from work, she spotted the Wheat thins and she is a fan of the sundried tomato and BBQ ones so she thought eh why not? Well put it this way when I got home there were about 3 crackers left in the whole box. I can see why. I tried the last of the last, and I thought these were great. As soon as it hit my tongue, my mind was spinning with possible desserts I could create!

  74. jkgalbany says:

    Just a bit of manchego or sharp cheddar cheese (and wine, of course)…dee lish.

  75. […] combination of the BBQ flavor with the classic wheat thin is proving to be addictive” while GrubGrade exclaimed that the snack has finally gotten “the long awaited flavor makeovers they […]

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