Review: New Satisfries from Burger King
It was just around two years ago when Burger King decided to change their French fries. The consumer reaction was mixed, but what BK really had going for them was that their fries were never really a stand-out anyway. The leap to a new fry recipe for BK wasn’t a big risk like it would have been if a place like McDonald’s made an attempt to toy with a classic recipe. Today Burger King introduces us to new fries yet again, but it’s a new product altogether and an alternative to their existing French fries. BK is first out of the gate with what’s sure to be copycatted by the rest of the competition, new Satisfries.
Satisfries are described like this:
…a new great tasting crinkle-cut french fries with 40% less fat and 30% fewer calories. Satisfries are cut from real, whole potatoes and fried to tasty perfection – so they’re always crispy on the outside, and hot and fluffy on the inside.
Right off the bat when I first heard of Satisfries I thought, “they’re just crinkle cut fries”. I’m sure many people had a similar reaction. After having these Satisfries, I’ve come away thinking that they are still just crinkle cut fries with clever marketing.
I’m sure you can take a bunch of different styles of fries and cook them in the exact same way and get a wide range of fat and caloric values. Other than the oil that the fries are being cooked in, the only other factor that stands out to me would be seasoning. How are all French fries seasoned? Salt. Food science is absolutely nothing I’m familiar with so this is just my layman, fast food eater perspective. Reading up on Satisfries I see that since they have a less porous batter, not as much of the cooking oil is retained in the fries. So with that said, what is really so groundbreaking about Satisfries? Again, it comes down to marketing.
My small order of Satisfries cost me $2.19 and 270 calories. There’s around a 25-cent upcharge for Satisfries over the regular fries. As I said before, don’t turn to me for the ins and outs of food science and the same can be said about fast food economics. With that said, in my personal opinion I find it annoying that this “healthier” alternative has to cost us more. I won’t fight over a quarter, but there’s heavy advertising for these as lower fat and lower calorie fries and all they are is crinkle cut style French fries that we can get at our local supermarket frozen food section.
I did find the fries to be pretty decent, but definitely nothing special. There isn’t a craveability factor at all with Satisfries. They were a little under-salted at first taste and I found they had better impact in bundled multiples. My Satisfries were served piping hot and had a nice crisp exterior. Even down to the very last fry, every one of my Satisfries was crisp. A lot of my memories of bad crinkle cut style fries revolve around problems with soggy, limp texture and my batch of Satisfries didn’t suffer that same fate. The crinkle cut style fry is a thicker cut French fry so you’ve got a lot more to judge with the additional interior. Described as “hot and fluffy on the inside” and I’ll have to agree there. Along with the thicker fry you’re going to be treated to more of a starchy center so ketchup is your greatest ally here.
In closing, Satisfries are expectedly just crinkle cut fries that benefit from less cooking oil saturation than the standard fries. The mission to provide a healthier alternative fry is a great way to advertise, but don’t be fooled if you think there’s anything really all that special going on. As stand-alone crinkle cut fries, Satisfries aren’t bad at all. The marketing strategy sales pitch of less fat and fewer calories is indeed the bonus that will be its real appeal.
Pros: I love when my fries are served hot. All my Satisfries had crisp exteriors. Clever marketing as a lower fat/calorie alternative. There were a good amount of fries for the small size.
Cons: My batch seemed undersalted. No "wow" factor... they are just crinkle cut fries. The thicker interior makes it a fry that doesn't work without ketchup as well as regular fries. Upcharge.
Grubbing on-the-go: 6.25/10
Price: $2.19 for a small, $2.49 medium, $2.79 large
Overall GrubGrade: 6.25/10
More Info: http://www.bk.com
Small: 270 calories, 11 grams of fat, 300 mg sodium Medium: 340 calories, 14 grams of fat, 370 mg sodium, Large: 410 calories, 17 grams of fat, 460 mg sodium