Review: Mac n’ Cheetos from Burger King
Burger King might not be good at much lately, but they sure do know how to get people talking. If given the option to create an excellent new LTO or grab headlines, the BK strategy is clearly the latter. Products like the Whopperrito or a burger with a red bun… this is where the focus leans for BK. The latest is Mac n’ Cheetos and it’s another solid headline grabber. In recent years, the competition from fast casual restaurants has taken a lot of the fun out of cheap fast food. It’s nice to see a fun fast food product from time to time and Burger King is leading the pack at creating buzz. New Mac n’ Cheetos from Burger King are a mash-up of an idea just like Doritos were for Taco Bell. I don’t anticipate nearly the same success with this side item from BK, but it’s clear that these mash-up ideas are alive and well in the fast food world. I guess the best way to describe this new product is first think mozzarella sticks, then picture that as macaroni and cheese in a Cheetos-flavored deep fried shell.
I was impressed with the thick shell of Mac n’ Cheetos. It’s got a nice, tight texture that works well for keeping in the heat inside and there’s no crumbly or dusty mess to deal with. I was anticipating a Cheetos-like exterior that would leave cheesy residue on my fingers, but that didn’t happen. The product actually doesn’t even taste that much like Cheetos to be honest. The texture of the exterior shell was a positive and most everything else was just sort of mediocre.On the inside, the heat level was just right, but oddly it still didn’t give me gooey, melted cheese. The inside texture was reminiscent of cheap mac and cheese leftovers. It’s more of a congealed paste of cheese and macaroni than anything else and there were even some dry areas where I swear I noticed uncooked cheese powder. Pretty disappointing.
New Mac n’ Cheetos have a national release date of Monday, June 27th, but they’re showing up early in a ton of Burger King locations. There’s five Mac n’ Cheetos sticks in a regular order and the suggested price is $2.49. I’m in Maryland and things are usually a tad more expensive over the “suggested” prices and my order was $2.99. So roughly 60 cents per stick. I’m OK paying for the novelty of the product while trying to ignore that I could get 20 chicken nuggets for the price five cheese sticks.
Major bonus points for keeping things interesting, but that can only get you so far with a lackluster product. I feel there’s room for improvement with Mac n’ Cheetos and we’ll likely never see an improved version of something like this. I love name, the packaging, and the concept of this product so it’s something that works a lot better in theory than execution.
Pros: Name, packaging. The shell.
Cons: Pasty interior with some dry powder spots.
Grubbing on-the-go: 7.50/10
Overall GrubGrade: 5.50/10
More Info: bk.com