Product Review: Magnum Classic Ice Cream Bar
Just in case you haven’t heard by now, there’s an ice cream revolution sweeping through the blogosphere. It’s called Magnum, and – as you’ve probably heard – it’s the best thing to come over to these here United States of America from Europe since The Office. Magnum’s been launching a full-on media blitz to supplement the launch of their premium milk chocolate bars in stores, and I’ve been carefully eyeing them for months. So when the company offered to send me a few boxes to try, I was more than happy to lend my own, born-and-bred in the US of A ice cream insight to the tasting party.
First impressions? A little put off by the marketing, to tell you the truth. We all know the connotation of “Magnum” in this country (and I ain’t talking about that oldentime TV show) and the slogan of the “pleasure is all yours” on the back of the box weirded me out a bit, especially given the, uh, unique action of eating an ice cream bar. Still, everyone has had rave reviews for these bars, so I dived into the box.
The Gold Ticket wrapper is a nice touch, but I thought the bar would be bigger. The chocolate shell wasn’t too sweet and had a nice but restrained bitterness, although the richness of the “Belgian” chocolate didn’t seem like anything special. I liked the shell, but then again I like all chocolate bar shells, and didn’t find this one especially smooth, at least no more so than a Klondike Bar. That said, there is a flavor component of the chocolate which is particularly appealing and not found in store-brand standard chocolate bars, although I did not find it superior to something produced by a traditional “premium” ice cream maker.
OK, so I didn’t get any textural benefit from the premium chocolate coating, but what of the “silky” ice cream? Well, I thought the flavor was better than your typical fudge encrusted bar – what, with the speckled vanilla bean ice cream – but the richness and silky texture of the ice cream, which is supposed to be super premium, seems wasted in this application. I wanted to enjoy the creamy notes of the ice cream, but found myself instead met by the chocolate exterior. Not that I didn’t like the chocolate, or the ice cream for that matter, but having finished the ice cream, I couldn’t help but think, “wait, that’s it?”
I still have a few other boxes of Magnum bars to try out, and to be fair, the flavors look a lot more intriguing than “Original.” But after getting a taste of the classic magnum bars, I can’t help but wonder if our infatuation with making European imports the “cool thing” has led some of my fellow bloggers to overstate the virtues of the “first premium” handmade ice cream bars for adults.
Pros: Not overly sweet chocolate coating has good crunch and depth of flavor. Vanilla ice cream has better than store brand flavor. Bar holds it shape well while eating. Eating something that is "all the rage."
Cons: Not vastly superior, if at all, to comparable "premium" brands of ice cream bars. Good source of saturated fat. Only three bars per box.
Price: 3.49 in stores (Sample for review provided by Magnum)
Overall GrubGrade: 7.50 (Good)
More Info: Other Reviews: On Second Scoop MagnumIceCream.com
Magnum Classic Ice Cream Bar
Total Fat: 16 g
Sat Fat: 10 g
Trans Fat: 0 g
Cholesterol: 25 mg
Sodium: 45 mg
Carbs: 22 g
Fiber: less than 1 g
Sugars: 21 g
Protein: 3 g