Product Review: Magnum Classic Ice Cream Bar

Just in case you haven’t heard by now, there’s an ice cream revolution sweeping through the blogosphere. It’s called Magnum, and – as you’ve probably heard –  it’s the best thing to come over to these here United States of America from Europe since The Office. Magnum’s been launching a full-on media blitz to supplement the launch of their premium milk chocolate bars in stores, and I’ve been carefully eyeing them for months. So when the company offered to send me a few boxes to try, I was more than happy to lend my own, born-and-bred in the US of A ice cream insight to the tasting party.

First impressions? A little put off by the marketing, to tell you the truth. We all know the connotation of “Magnum” in this country (and I ain’t talking about that oldentime TV show) and the slogan of the “pleasure is all yours” on the back of the box weirded me out a bit, especially given the, uh, unique action of eating an ice cream bar. Still, everyone has had rave reviews for these bars, so I dived into the box.

The Gold Ticket wrapper is a nice touch, but I thought the bar would be bigger. The chocolate shell wasn’t too sweet and had a nice but restrained bitterness, although the richness of the “Belgian” chocolate didn’t seem like anything special. I liked the shell, but then again I like all chocolate bar shells, and didn’t find this one especially smooth, at least no more so than a Klondike Bar. That said, there is a flavor component of the chocolate which is particularly appealing and not found in store-brand standard chocolate bars, although I did not find it superior to something produced by a traditional “premium” ice cream maker.

OK, so I didn’t get any textural benefit from the premium chocolate coating, but what of the “silky” ice cream? Well, I thought the flavor was better than your typical fudge encrusted bar – what, with the speckled vanilla bean ice cream – but the richness and silky texture of the ice cream, which is supposed to be super premium, seems wasted in this application. I wanted to enjoy the creamy notes of the ice cream, but found myself instead met by the chocolate exterior. Not that I didn’t like the chocolate, or the ice cream for that matter, but having finished the ice cream, I couldn’t help but think, “wait, that’s it?”

I still have a few other boxes of Magnum bars to try out, and to be fair, the flavors look a lot more intriguing than “Original.” But after getting a taste of the classic magnum bars, I can’t help but wonder if our infatuation with making European imports the “cool thing” has led some of my fellow bloggers to overstate the virtues of the “first premium” handmade ice cream bars for adults.

Pros: Not overly sweet chocolate coating has good crunch and depth of flavor. Vanilla ice cream has better than store brand flavor. Bar holds it shape well while eating. Eating something that is "all the rage."

Cons: Not vastly superior, if at all, to comparable "premium" brands of ice cream bars. Good source of saturated fat. Only three bars per box.

Price: 3.49 in stores (Sample for review provided by Magnum)

Overall GrubGrade: 7.50 (Good)

More Info: Other Reviews: On Second Scoop
Nutrition Facts:
Magnum Classic Ice Cream Bar
Calories: 240
Total Fat: 16 g
Sat Fat: 10 g
Trans Fat: 0 g
Cholesterol: 25 mg
Sodium: 45 mg
Carbs: 22 g
Fiber: less than 1 g
Sugars: 21 g
Protein: 3 g

27 comments on “Product Review: Magnum Classic Ice Cream Bar

  1. SkippyMom says:

    I am glad you reviewed these. Thanks!

    I would be hesitant to buy them because 3 is a weird number in our house – there are four of us and I don’t want someone left out, nor do I want to buy two boxes, in case they aren’t that great. [Yes, I am weird too…have kids, you’ll understand the fights. :)] But on your recommendation I would stick with Klondike.

    And the magnum reference is a bit strange for the US. Funny, but strange.

    • Adam says:

      That’s the thing. It’s not that these bars are not good, but are they worth paying the extra money given the per unit price? My point is they’re not. And yea, what’s the deal with the whole 3 bar thing? Really odd.

      • Ryan says:

        I think “premium” ice cream bars are usually sold in small numbers like that… Dove bars come to mind.

      • Jade says:

        They’re sold in packs of three in the UK, as are the store-brand versions. I think it’s just normal for Europe.

  2. Reviewscout says:

    These are some of the best ever ice cream bars, the chocolate to me is more rich than a lot of the other “new” ones out there.

  3. sam says:

    Is this your first ever encounter with Magnum icecreams? They are a classic summer time treat in Australia.
    Great review though:)

  4. Bryan says:

    Anyone who is disappointed with these needs to try the version that has a caramel lining inside the chocolate shell. They are delicious.

  5. rob says:

    I like the “Magnum” name, gives it a Dirty Harry “do you feel lucky today, punk?” vibe.

  6. Rhiannon says:

    I first had a magnum bar while traveling in Europe in 2008. I love them. The fact that they are available in the US now is bittersweet, because now I can enjoy them anytime. Its not much of a delight when I travel now.

    Double Caramel and Almond flavors are delicious. Well worth the price in my opinion.

  7. Jim says:

    My memories of Magnum Ice Cream go back to the early 90’s when I was stationed in Germany. We use to pick them up at the local gas station out of the freezers. I looked for them when I got stateside and could not find them. I later learned that they were not available in the US. I was ecstatic the day that I got my Kroger mailer with a coupon for Magnum Ice Cream. I could not believe that after so many years they were now available at my local store. I had the double chocolate and it brought back so many memories.
    I’m very sorry that you were disappointed with the product. If you compare these to Klondikes, Magnum’s win hands down for me. The shell is the thickest I have ever had on an ice cream bar. And the ice cream is very smooth and rich. This is a treat to be enjoyed slowly.

    • Adam says:

      I agree about the enjoying slowly. I did do that. The ice cream did not come accross as rich to me though. Of course, this is coming from a guy who used to put olive oil on premium ice cream, so yea, richness is in the eye of the beholder I guess haha. I am sure I will enjoy their other flavors more, but I still think they’re not vastly superior to other premium brands that have been gracing these shores for far longer.

  8. J.B. says:

    Does this ice cream bar make all the others feel inferior? lol

    They look good though, regardless of their unfortunate name….

  9. Thrash says:

    The caramel lined version is OK but one helluva mess… eat it over the sink.

  10. Jade says:

    Hah, I think Magnum condoms must be a US-only thing, there aren’t those connotations in Europe :p Definitely recommend the almond version, also the mint version if that’s available in the US. To be honest though, over here in the UK many supermarkets do upmarket store-brand versions in flavours such as coffee, maple walnut, strawberry white chocolate and ginger that I much prefer.

    • Adam says:

      Ginger? Dang. I’m a big fan of milk chocolate with toffee. I have to have some crunch in there!

      • Jade says:

        We have that too, though not as part of the Magnum brand AFAIK. A while back they did a pistachio one as part of a 7 deadly sins themed range, that was delish.

  11. Sizzle says:

    Like others have and will say… just wait till you try double chocolate. Prepare to have your mind blown!*

    *This may be a slight exaggeration, but it is a good ice cream bar.

  12. cady says:

    HAHAHA! this is the sound my mouth made when i saw the price ($3.49 for a box of 3) at the bottom of the post. i found this at a great time as I am studying in Australia and was introduced to the many variations of Magnum bars. here, however, just ONE of these bars will cost you ~$3. i got a box of 4 for $10 and was proud of myself for making a good economical choice. ayyyiyiyi

  13. J.B. says:

    There was a coupon for these in my paper today, so look out for it.

  14. Aimee says:

    I hate to be a size queen, but I’m so glad you reviewed these. They did not live up to their hype. There is no way I will buy them now.

  15. Marianne says:

    Having fallen in love with Magnum Bars in the Netherlands years ago, my husband and I were thrilled to see them in our local supermarket! They didn’t have my favorite (dark chocolate) so I bought my second favorite (almond). What a major disappointment! What gives? Is this the American version? These are not the same Magnum Bars we had in the Netherlands! Definitely nothing special! That was my first and last box! Phooey!

  16. Julia says:

    Marianne is right! These are not the same as the fabulous European Magnums! What’s up with that?!?!? Back to Dove Dark chocolate bars for me. They’re the closest to the REAL Magnums…

  17. Trace says:

    I’d never heard of Magnum products until tonight. I bought a single Magnum ice cream bar from my local 7-11. The clerk was almost embarrassed to sell it to me because these single bars cost $2.99 each. Taste-wise, it was nothing special, price-wise it is highway robbery. No more Magnum for me, even if I win the lottery.

  18. suri says:

    Yeah I’m not sure what the hype is behind these bars. Maybe the Magnum bars in the USA are made differently. I couldn’t taste the barely there vanilla bean specks, the ice cream tasted watered down, and the chocolate coating wasn’t as rich and pronounced. I compared to Dove dark chocolate bars which I also bought (little cheaper), and I found Dove’s dark chocolate coating to be thicker (although it easily breaks), less sweet and slightly bitter. The ice cream was also creamy, refreshing and not as airy as Magnum’s. Magnum Classic Ice Cream Bar costs over $4 a box at my closest supermarket, but I’m sad to say that it tasted kind of cheap. Thanks for your review.

  19. LoveDairyQueen says:

    I LOVE the ones with Almonds on it! 😀
    seriously! the shells are much different from all three- it’s milkier, i think the whole sweet-chocolaty and nutty, rich flavor combines with every bite… ahhh~ pure heaven~<3 there's nothing special about the 'classic' nor that 'truffle' whatever…

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  21. Sam says:

    I haven’t tasted these yet…but I am dying to! Thanks again for the honest and detailed review!