New Chiptopia Rewards Program from Chipotle

Chipotle is finally giving us a loyalty rewards program.  Even though it’s only for a limited time, a rewards program is a step in the right direction for Chipotle.  Chipotle is calling it Chiptopia and it starts on Friday, July 1st and runs through September.  There are three status levels to achieve in Chiptopia… Mild, Medium, and Hot.  ChiptopiaMake a $6+ purchase 4 times within a month and you’ve hit the Mild level and you get your first free entree.  You’ve reached Medium after 8 purchases of $6+ and get another free entree.  Hot is earned with 11 purchases.  Each new month resets your number to zero.  Max of one visit, or purchase of above $6, per customer per day, so multiple entrees doesn’t add to the total.  There’s also bonus rewards… get 3 months of Mild status and get another free entree, get 3 months of Medium status and get $20 worth of Chipotle merchandise, get 3 months of Hot level and earn catering for 20.  Details.

14 comments on “New Chiptopia Rewards Program from Chipotle

  1. Alec says:

    Huh. They’re being pretty liberal with the rewards, should be interesting to see how much gets cut by this time next year.

  2. Joe says:

    ^It’s only July-September.

    Too bad they won’t let you go “up the ladder” a second time once you hit 11 + 3 free. Guess I’ll have to make a burner account for a second card.

    Also, you can’t take a “lower” three month award. So if you hit medium all three months, you have to take the merchandise award or forfeit. No claiming the mild/free entree.

  3. Michael says:

    WOW. Finally, also agree with above….
    So I buy 4 burritos, get 1 free. That is the greatest value out of any chain I can recall.
    So it won’t stack per day.
    So I make multiple accounts. Just keep buying 4 burritos and keep getting free burritos.
    (For people who buy more than 1 burrito per day)

    Honestly getting Medium and Hot isn’t very hard either. Pretty crazy.

  4. hhvvv says:

    So e_coli is not a reward?

  5. Peter says:

    Hmm, I am not normally a huge Chipotle attendee, but the hot reward sounds intriguing enough to do it

    • Peter says:

      I would hardly call it “huge”. I have zero qualms eating there, other than the food isn’t as good now that they have made changes.

  6. Snackeroo says:

    I still don’t feel comfortable eating at Chipotle after that huge e coli outbreak.

  7. tgk says:

    You eat chipotle 11 times a month you won’t make it to september.

  8. juice says:

    They are already messing this up. The location near my work accepted digital cards one day and the next day they are now asking everyone to use physical cards. Obviously they didn’t read the rules for their own program because you can’t switch from digital to physical, only the other way around. So now I got two accounts when that’s against the rules because these morons can’t read.

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