Little Caesars Test Kitchen Recap
Last week I got the chance to check out the Little Caesars test kitchen in Detroit, Michigan and sample the DEEP! DEEP! Dish Pizza. On a recent news post I let you guys know about the current promo Little Caesars is running where their normally $8 DEEP! DEEP! Dish Pizza is priced at $6 through Sunday, November 15th. Well this test kitchen visit wasn’t for an upcoming new pizza, even though I sampled a couple of interesting pizzas, it was basically to get acquainted with the DEEP! DEEP! Dish Pizza. As some of you might already know, the DEEP! DEEP! Dish Pizza isn’t a new item to the Little Caesars menu (it was first introduced in 2013). What is new is the angle this pizza is now taking with the marketing of “Detroit-style” and the limited time only sale is kicking that off.
Technically, I never truly had the DEEP! DEEP! Dish Pizza before I visited the test kitchen. I guess also “technically” I sort of did have it when I reviewed the Bacon-Wrapped DEEP! DEEP! Dish Pizza earlier this year. I was pretty overwhelmed by the 3.5 feet of bacon and I guess that was what LC was going for. It was somewhat refreshing to get a taste of the original product without the bacon overload.
I was given the chance to experience the pizza making process by checking out the machines that mix the ingredients to make the dough, then struggling to form my dough ball. I made my own DEEP! DEEP! Dish Pizza by spreading out my dough into olive oil coated custom metal pans, laying out the sauce and applying the cheese edge to edge. The crispy cheese edge requires you to make sure every corner sees some cheese so the perimeter of the pizza gets coated with cheese first, then you work your way to the rest of it. I made these…
As for the “couple of interesting pizzas” I mentioned before, there were a couple of “Detroit-style” combinations made from the DEEP! DEEP! Dish Pizzas by the experts. So they combined Detroit-style DEEP! DEEP! Dish Pizzas and gave them even more hometown flavors by created a Greek Gyro DEEP! DEEP! Dish Pizza and a Coney Dog DEEP! DEEP! Dish Pizza. The Greek Gyro version had gyro meat, cucumber, tomato, red onion, dill, and tzatziki sauce while the Coney Dog version had chopped hot dogs, chili, cheddar cheese, onions, and yellow mustard. These aren’t test products, just good representations of popular food in Detroit. Take a look:
While visiting the test kitchen, I was able to get an overview of the product as well as get some Q and A. Some takeaways from the day:
- The DEEP! DEEP! Dish Pizza is the #2 best selling pizza behind the $5 Hot-n-Ready brand.
- The Little Caesars test kitchen is actually located inside of Comerica Park, the home of baseball’s Detroit Tigers (the founder of LC owns the Detroit Tigers and Detroit Red Wings)
- Little Caesars doesn’t deliver so I asked “Why not have drive-thru windows?” Well it was news to me that they’re the first pizza restaurant to have a drive-through/pick-up window… a bunch of locations have it, I just haven’t come across one yet.
- Little Caesars uses fresh, never frozen 100% real mozzarella and Muenster cheese. I looked up Papa John’s, Pizza Hut, and Domino’s and they all use “pizza cheese” which is made with modified food starch.
- The sauce is made from farm fresh crushed tomatoes and the pizza dough is made in-house daily at every Little Caesars restaurant.
- The DEEP! DEEP! Dish Pizza $2 off promo is the first nationwide sale at Little Caesars in over ten years.
- Little Caesars was the first national chain to introduce Detroit-style pizza to its core menu in all 50 states.
- Little Caesars is the largest carryout-only pizza chain in the world.