Dairy Queen Test Kitchen: DQ Bakes!

Dairy Queen has an identity problem: everyone loves their ice cream.Ai?? So, they called in a few of us bloggers from around the country to help them fix that. Ai??The invitation extended by Dairy Queen was to get an inside look at the DQ Bakes! Institute in Minneapolis, Minnesota. Ai??DQ’sAi??new menu, dubbed ai???DQBakes!ai???, adds to their existing line of GrillBurgers and other obligatory fast food fare. Ai?? They are trying to let everyone know that they now also have a more diverse set of food offerings. Ai??In a move of marketing wizardry, rather than make crappier ice cream, theyai??i??ve decided to see if they can match the appeal of their frozen treats with the inviting warmth of oven baked sandwiches and wraps.Ai?? Then, to pull it all together, theyai??i??re also offering a trio of oven baked desserts paired with their famous soft-serve.
Dairy Queen HQ
Dairy Queen knows their ai???fansai???, as they are careful to call them, often pay a visit to their restaurants for their treats, but rarely go out of their way to seek out the DQ logo for lunch.Ai?? They are hopeful the investment their franchisees have made in the new ovens will help change that.

The initial nine new menu items are:

  • Snack Melts (wraps): Chicken Bacon BBQ, Chicken Quesadilla, Buffalo Chicken

Documents3

  • Artisan-style Sandwiches: Chicken Bacon Ranch, Chicken Mozzarella, Turkey BLT

SONY DSC

Documents1Admittedly, DQ has entered into the world of baked food with safe choices.Ai?? Four of the six new food items use the same grilled chicken breast cut into strips.Ai?? Another, features their stock chicken strips with some marinara and a focaccia roll; the sixth, deli-style turkey.Ai?? The future of the DQBakes! line, however, promises a few steps outside the box.Ai?? Already in the works, and available in a few Minnesota test market stores, are baked pretzel sticks and funnel cakes. Ai??The team of chefs at the institute also hinted at the use of steak and a sort of Cuban-style sandwich or wrap, among other things in the trial stage.Ai??Iai??i??ll be providing some more details on each of the items later, but for now here are my takeaways from the event:

  1. DQBakes! means a more robust food menu at DQ.Ai?? Maybe not yet a reason to go out of your way for a lunch or dinner, but certainly a step in the right direction.Ai?? The new items are simple, but well-constructed and add an element to an otherwise ho-hum set of ai???hot eatsai???.
  2. DQai??i??s soft serve works with so many different things (Dilly Bars, sundaes, cones, and of course the Blizzard).Ai?? Add to that list baked chocolate chip cookies, brownies, and apple crisp.
  3. The future will be interesting.Ai?? DQ has jumped in to this idea full-force.Ai?? Look for new menu items and LTOs to make regular headlines on GrubGrade.

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9 comments on “Dairy Queen Test Kitchen: DQ Bakes!

  1. Darrell Martinsen says:

    Wow I really like the sound of this! Things seem to be headed in the right direction. I especially think the funnel cake idea would work extremely well because their fruit toppings would also go well with these as well as the soft serve. Kudos DQ, even if your commercial jingles are annoyingly catchy! Lol

  2. BigBelly says:

    A baked funnel cake?

  3. doctorx0079 says:

    The Flamethrower Grillburger still pwns all.

    • MP says:

      Except none of the DQ around me serve food. I’d have to drive many towns over. The 3 tiers of DQ & the “Limited Brazier” that serve hot dogs but not burgers. It’s frustrating.

      • Aaron says:

        Oh weird. The idea of a non-brazier DQ around here in the midwest died out 20+ years ago.

        Also the flamethrower isn’t that great, don’t worry. It’s a typical fast food burger.

  4. DiscoStu says:

    Those sandwiches look awful.

  5. Rory says:

    They’ve had Bakes here in Canada for awhile now, haven’t tried any of them though

  6. Dank meme bro says:

    DQ is my goto if I want a burger or something other than ice cream, its so good.

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