Taco Bell Introduces Mobile Ordering App
Mobile ordering is happening everywhere. Panda Express has it, Panera has it (and it’s awesome), and there are plans in the works for Subway and Dunkin’ Donuts. Chipotle usually has a line of 30 people so I almost always use their app to order ahead of time and skip the line. Before long, pre-ordering your fast food fix from your phone will be the norm. Taco Bell just started their mobile ordering program this week. If you go to TacoBell.com right now you’ll notice that their website has sort of gone dark. Instead of browsing their site to figure out what your next meal might be, Taco Bell wants you to download their app instead. iTunes link, Google Play link
The mobile ordering app from Taco Bell lets you place your order and pay in advance. Your order isn’t made until you arrive at your selected Taco Bell and via the app you choose to pick up in-store or drive-thru. Your selected Taco Bell will know when you’ve arrived via the built-in GPS locator.
The app is handy for those customized orders that might be a pain to relay through a drive-thru speaker. Want to add pico de gallo and jalapeno peppers to your Cheesy Gordita Crunch DLT? Just select Add-Ons and you’ve got a list of all the Taco Bell fixin’s to scroll through that you can select to customize your food. Another cool perk for using the app is Freezes are currently priced at $1 (and not just during Happier Hour). I took some screen shots of the app. Check it out:
From time to time the app will feature deals only available on the app and a loyalty program is in the works for 2015. What’s your interest level on mobile ordering apps for fast food and fast casual restaurants? Have you tried out any yet? Tell us about your experience in the comments sections.