Wendy’s Revamps Its Value Menu: Right Price Right Size Menu

I love a good fast food value menu… what consumer doesn’t?  Wendy’s and I have had our differences (My 99) in the past over their value menus and the fact that I can never find a Wendy’s that offers the nationally promoted value menu.  I’m hoping for my string of luck to change when I swing by my local Wendy’s to see if this Right Price Right Size Menu really does exist.  The menu offers 18 items priced from 99-cents to $1.99.  Hmmm, let’s see how many of these items we’ve reviewed.  Fries, check.  Crispy Chicken Sandwich, check.  Spicy Chicken Nuggets, check.  Regular Chicken Nuggets, yup. Double Stack, did that one too.  What combination of items would you make a meal out of?Wendy's Right Price Right Size

As America enters another year of economic uncertainty, one thing Wendy’s® can assure consumers of is that its value menu, originally introduced in 1989, is now completely revamped to include up to 18 menu items ranging from 99-cents to $1.99.*

The Right Price Right Size Menu™, available in Wendy’s restaurants nationwide, is not the standard value menu consisting mostly of snacks and side items. Wendy’s value menu, among the largest in the quick service restaurant industry, offers customers an entire meal.  Examples include four different cheeseburgers, three types of chicken wraps, two side salad options, chili, and a chicken sandwich. The variety is so extensive; consumers can create 4,896 tasty trios from the Right Price Right Size Menu.

37 comments on “Wendy’s Revamps Its Value Menu: Right Price Right Size Menu

  1. rightclue says:

    I do often frequent Wendy’s and I do find their value menu on a sliding scale of prices based on size of portion.

    Anyway, I gotta have the chili. I know it’s not the best chili in the world, but I just really like their chili! Dip fries in it. Dip the burger or gowrap in it. Anything is good with the chili!

    On a side note, the economic uncertainty is far from an uncertainty. (It irritates me when people say that as “water cooler talk”) We already know exactly what caused it (look up End the Fed). But I do not want to digress too far from this food blog.

    • Alex K. says:

      Massive deregulation of the financial sector caused this. Alan Greenspan was one of freakin’ Ayn Rand’s main lackeys for god’s sake. Libertarianism is like when you were a kid and you thought it’d be better to have no parents because then you wouldn’t have to clean your room. You people are literal children.

      (Mind you, neoliberalism/centrism a la Obama and conservatism a la Tea Party don’t work…the healthiest economies right now are the Nordic ones under democratic socialism. Whoda thunk not locking the lower & middle class in unemployment, wage slavery and/or debt would be beneficial for everyone?)

      • Nicolas says:

        “You people are literal children.”

        I think the inverse is true. Conservatives are thoughtful; liberals are emotional like children. For instance, the minimum wage. The emotional, leftist brain (yours) thinks: “Yay, people get to make more to take care of their families. Can’t believe those right wingers just hate people so much that they want to take away their income.” The right-wing brain, however, actually opposes the minimum wage (and other socialist price controls) because they represent failed economic theory. When a wage floor is set, prices cannot equilibrate and surpluses develop. Labor is a commodity, just like potatoes and pizzas. If one sets a floor below which the prices of those too goods cannot drop, supply and demand will never equate.

        I suggest reading Human Action by Mises, or Economics in one Lesson by Henry Hazlitt. In that latter work, he logically refutes all of the failed policies of socialist economics. You’re insane to say we ever had deregulation in this country in the past 100 years. We have a centrally controlled currency which can be used to manipulate the business cycle. Rather than letting the market for loanable funds determine the interest rate, we allow central bankers to set it arbitrarily. That’s not a free market. Not even close.

        Deregulation as a policy would never logically lead to a financial crisis. Banks had no incentive to make unsound loans. Here’s a secret though: the government forced it to happen. Banks were very well-regulated by many different agencies, most of which were encouraging these lousy loans in the name of social fairness, or justice. Socialism did, in fact, cause the economic calamity. Read The Housing Boom and Bust by Thomas Sowell or Meltdown by Thomas Woods for a better treatment of this subject.

        You are also dead wrong about the Nordic socialist economies being the healthiest right now. On the contrary, they are among the slowest in the world in terms of economic growth. In the world ranking of countries by real GDP growth (2011 data most recent), the highest ranked Nordic nation is Sweden at #100. Hotbeds of libertarian ideals like Hong Kong, Singapore, Chile and even the Eastern Bloc countries grew much faster. Read some books before you puke out more propagandistic talking points that you heard on MSNBC.

    • LibertySetsYouFree says:

      “We already know exactly what caused it (look up End the Fed). ”


  2. rondoman says:

    Seems like just another way for Wendy’s to remove things on their 99 cents menu and charge more for them.

    Starting at 99 cents? Which I am sure means plenty of items more than 99 cents now. Screw Wendy’s. Another chain that can’t decide if they want to be fast food or fast casual.

    • A says:

      Newsflash: they have been doing that for a while – at least a year or two. The only real notable move up was the Deluxe Jr. Cheeseburger. Burger King’s dollar menu is even worse.

  3. Rick says:

    This is all great news, but they’ll all be closer to $1.99 here in DC… lipstick on a pig.

  4. Justin ST says:

    Wendy’s is becoming more and more of a joke by the day.

  5. Esther says:

    good to see their regular chicken nuggets on a value menu. no doubt they’re still inexplicably more expensive than the spicy ones, though.

    • rondoman says:

      That for some reason always pissed me off.

      Goto Wendy’s because of love their original chicken nuggets, and see the spicy ones are actually cheaper?!

      Wendy’s has no rhyme or reason and I quit going altogether. I haven’t been to a Wendy’s in over a year. I used to love their chili, but a local place makes chili year round in my town and it is all homemeade and cheaper.

  6. Steve B says:

    Wendy’s has also added a Pretzel Bacon Cheeseburger to their regular menu in the Cleveland area.

    • Mike N. says:

      Ooooh, we need a report on that one, sounds great! I’m assuming you’re talking a pretzel bun — is that a first for fast food, or did BK have one for a limited time?

      • Jake says:

        I guess all depends what you consider “fast” food. Steak n’ Shake has had one for a while now, although it may be a rotating limited time offer.

  7. MP says:

    I don’t get the Wendy’s bashing but I hate McD’s & BK with a passion so I’m biased & those are the only 3 cheap burger places here. I’ve seen all those things listed under $2 already here tho I have a bad feeling the Double stack is going to be $1.99 now.

    I get two & rotate between: Crispy chicken sandwich (99¢), Jr cheeseburger deluxe ($1.19), small chili ($1.49), Jr bacon cheeseburger ($1.59) or a Double Stack ($1.79). I haven’t bought the new fries again because they’re so disappointing & nuggets in general are largely unsatisfying.

    Fortunately I have a really good Wendy’s close by but other ones in town are more expensive.

  8. JF says:

    The Wendy’s closet to me always had the same My 99 items as on their website. Not sure how they changed their menu since I haven’t been there in quite some time. I’m assuming that the 6 Spicy Nuggets (which were 99 cents) have gone up in price since they now have a 4 piece which I assume took the place of the 6 for 99. Those were pretty good nuggets and the cheapest around.

  9. Scott says:

    It’s funny, because all it would take is for them to charge 99 cents for their thimble-sized Jr. Frosty to actually be telling the truth in their advertising in this case, but, no, the cheapest thing at the NOVA Wendy’s I went to was, I believe, 1.39 (for the plain cheeseburger). Doublestack is still in the three dollar range. All the Wendy’s here are still packed with people ordering $8 combos, so it makes sense that the local franchises have no incentive to offer products that aren’t complete ripoffs, but I still don’t understand how it’s legal to run these commercials when a huge percentage of franchises don’t honor them.

  10. M86 says:

    I just got back from one of the Wendy’s near me. 4 piece regular and spicy nuggets were 99 cents… The junior cheeseburger was 99 cents and the junior cheeseburger deluxe was $1.19. I can’t remember the rest of the prices, but the prices were what I expected.

  11. Wendy’s near me has had the mishmash dollar menu but I am relatively okay with that. The quality and freshness of Wendy’s food is vastly superior to that of McDonald’s and Burger King among others so I am okay with paying a little more.

    Their nugget pricing still confuses me though.

  12. So what exactly CAN you get for 99 cents? It Isn’t Entirely Clear. Bait-and-switch nonsense like this is what makes me so glad I have TWO Roy Rogers near me.

  13. jenn says:

    I never eat off of “value” menus that “start” at 99 cents. The whole point of a “value” meal is to spend a dollar or less per item… if I could afford 1.99, I wouldn’t be eating off the dollar menu.

    • Jake says:

      No, a “Dollar” menu means you spend a dollar on everything. A “value” menu just means you get value for your money – there’s no definition of it that says it has to be under $1.

      Also, not sure why we’re putting everything in “quotations” now.

  14. Raiders757 says:

    “What combination of items would you make a meal out of?”

    I would read the value menu over and once asked, with full intentions to order from it, out of my mouth will come “I’ll take a spicy chicken sandwich combo, hold the mayo please.”. It just never fails. I’m just a creature of habit.

  15. maxchain says:

    Usually I’ll get a couple – – why isn’t the Cheesy Cheddarburger on there?! oh nooooooo!!

  16. Anne Sutton says:

    Where did the sour cream & chives baked potato go? 🙁 I always got that with either the side salad or chili. Very disappointed here…

  17. Old Fogey Paul says:

    I’m sure that some folks will complain about the added price of a few value menu items and folks have a right to their own opinion. I will still choose Wendy’s over McDonalds or Burger King because Wendy’s is a superior product. Fresher is better and I don’t mind paying a little extra coin for my lunch.

  18. Scrape says:

    The thing that annoys me is that the product and the price is not consistent across the country, as it is with pretty much everybody else. A McDouble is $1…period. Stores are not consistent, either, with some having self serve fountain drinks and refills, while others don’t…IN THE SAME TOWN. And Wendy’s got rid of their good burgers…AGAIN!!!!! No more ‘W’, and no more Bacon Classic? WTF, Wendy’s? Thats the only reason I went there. Now they just offer TWO, count them TWO types of regular hamburgers. The Dave’s Hot and Juicy Cheeseburger, the only option is how many patties you get, and the Baconator. While most other chains are diversifying their offerings, Wendy’s is getting rid of them. The idiots that run that place will be back down at the bottom of the burger chains very soon. No more Wendy’s for me!

  19. Brad says:

    I stopped even trying with Wendy’s a long time ago because of their lack of consistent prices. I guarantee this will just be another thing that the restaurants local to me will ignore and charge whatever they darn well please for the supposed value menu items. Sure McDonalds may be hated by so many, but i know i can get McDoubles and McChickens for a dollar each at most, if not all the ones i frequent.

  20. CB says:

    Jr Bacon’s 1.79. What a joke

  21. Justin H says:

    I always get so pissed when I go to Wendy’s and remember that their value menu is a sham now. Why isn’t the anemic Jr. Bacon Cheeseburger $1 anymore? I used to eat like two or three at the same time.

  22. shthar says:

    Let me know when they get rid of the chub meat.

  23. TS says:

    I only go to Wendy’s if I have coupons, reduces their overpriced crap down to a reasonable level and in some cases a really good deal.

  24. […] to Wendy’s.  More than any other fast food restaurant, Wendy’s ranks highest for me in inconsistent promos.  You won’t be shocked to know I couldn’t find a Wendy’s offering the Moonlight […]

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