Chick-fil-A Testing Maple Waffle, It’s Basically a Waffle Waffle

I was happy to track down a Chick-fil-A south of Philly that was testing a bunch of new Chick-fil-A breakfast items recently.  What I took away from the experience is that I really like their new Maple Waffle.  It’s a sweet Belgian-style waffle with a caramelized sugar crunch and maple syrup baked inside.

Maple Waffle Chick-fil-ASo a few days later I’m in the grocery store and see a pile of Waffle Waffle products.  It’s pretty much the exact same thing.   Are the Waffle Waffle guys behind the Chick-fil-A Maple Waffle?  These products are way too similar to be coincidence.

Waffle Waffle

5 comments on “Chick-fil-A Testing Maple Waffle, It’s Basically a Waffle Waffle

  1. Brad says:

    where was this chick-fil-a? i want waffles

  2. Shirosynth says:

    Waffle + chicken + waffle = the next big fast food item?

  3. […] & Waffle isn’t really entirely new considering the original test products included the Maple Waffle… so now they are just pairing it with breakfast portion of their hand-breaded chicken. […]

  4. […] Chicken and waffles is (arguably) a popular Southern dish. Chick-fil-A serves chicken, and it’stested waffles before. Now, at long last, the chain brings the two together in a chicken-and-waffles test that is […]

  5. Sean says:

    Chick-fil-A should use an authentic Liege waffle dough from The Belgian Kitchen. Waffle Waffle makes a poor substitute by using the wrong sugar. Their little sugar sprinkles don’t even melt. Authentic Liege waffles use Belgian pearl sugar that is made from beets. This sugar melts at a low temp and caramelizes on the waffle similar to creme brulee. It’s the same type of waffle sold by Wafels and Dinges (they beat Bobby Flay on his Throwdown show).

Leave a Reply

Your email address will not be published. Required fields are marked *