The Dark Knight Rises: New Mountain Dew Dark Berry

The Dark Knight Rises will be released in theatres in late July.  Starting in June, Mountain Dew will be promoting the movie with a limited time only flavor called Dark Berry.

Some info on the release:

  • In store and on-pack Dark Night graphic takeovers.  A new limited-time-only flavor, Mtn Dew Dark Berry, inspired by “The Dark Knight Rises,” will hit shelves nationwide for eight weeks beginning in June.
  • Select 16-oz cans of Mtn Dew will receive a Thermochromic face-lift inspired by the Dark Knight himself.  The special cans will used special ink to feature a bat symbol that illuminates DEW green when chilled.  The limited-time 16 oz. cans will hit shelves in June.

8 comments on “The Dark Knight Rises: New Mountain Dew Dark Berry

  1. dave says:

    You probably don’t know yet but is there any chance this will be the same formula as Pitch Black?

    I hope so.

  2. John says:

    Looks good…. Wish they’d Bring back Pitch Black Dew and never bring back Supernova Dew.

  3. nilladutches says:

    this is going to be DELICIOUS id imagine its a voltage but even better.

  4. Rusty Shackleford says:

    Meh. Never had a drink I liked with “berry” as a flavor. Glowing can sounds cool though.

  5. Michael says:

    Limited Editions always intrigue me. This soundscool.

    I wonder if it glows harder if I freeze it cooler.

  6. maxchain says:

    Temperature-sensitive ink, huh? Sounds more Coors Light-inspired to me.

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