The Dark Knight Rises: New Mountain Dew Dark Berry
The Dark Knight Rises will be released in theatres in late July. Starting in June, Mountain Dew will be promoting the movie with a limited time only flavor called Dark Berry.
Some info on the release:
- In store and on-pack Dark Night graphic takeovers. A new limited-time-only flavor, Mtn Dew Dark Berry, inspired by “The Dark Knight Rises,” will hit shelves nationwide for eight weeks beginning in June.
- Select 16-oz cans of Mtn Dew will receive a Thermochromic face-lift inspired by the Dark Knight himself. The special cans will used special ink to feature a bat symbol that illuminates DEW green when chilled. The limited-time 16 oz. cans will hit shelves in June.