Food for Thought: Wendy’s Revamping
It was recently announced that Wendy’s is going to be revamping the inside of all of their restaurants. They are going for a more upscale fast food look. I’m not a big fan of remodeling, revamping and changing what works. I’m not saying that change isn’t needed in some environments, because it especially is for anything remotely related to technology. However, for a fast food restaurant, I don’t see a purpose for it. I remember my first time walking into a Wendy’s and since then it has never changed (except the menu). For me, I don’t have many fond memories of Wendy’s to begin with, other than that one time that I was able to get a Jr. Bacon Cheeseburger for 99 cents. I don’t walk into a Wendy’s and think “this place looks like my great grandmothers basement”.
If McDonalds ever changed their look too drastically, I would be heartbroken. One of my greatest child hood memories is when I used to ride on the back of Fry Kids on the merry-go-round at my local McDonalds.
I also have another great memory of my father taking me out of school for a day for some quality bonding time at the Staten Island Zoo and then to pick up a Happy Meal for lunch. When I received my Happy Meal, I opened the box and saw that I got a Moon Man toy. I played with that for days. Every now and then I find myself looking it up on Ebay to see if I could pick it up again.
I don’t understand why fast food restaurants are trying to appear as if they are upscale. I’m not at any time planning on ordering a filet mignon at my local Wendy’s. Fast food to me is a place where I go to eat at a rapid pace and then I get the hell out of there. I don’t sit around and ponder the mysteries of the world as I’m sinking my teeth into a Baconator. I wish Wendy’s would work more on getting all of their menus standardized rather than getting all of their stores to look more modern. On a side note, do you remember when UPS changed their logo? It cost them millions of dollars to change their logo from a box look to a more rounded look. Ridiculous.
Was this change worth millions?
Would the general appearance of a fast food restaurant make you decide yay or nay?