Food News: Burger King to Introduce ‘Healthy’ Kids Breakfast

On Wednesday, Burger King announced that it will begin offering a new kids meal menu option for breakfast. The new BK breakfast kids meal will feature a Breakfast Muffin Sandwich, fresh apple fries and apple juice. The meal will be in stores on July 26th, and is being suggested at a retail price of $3.38.

Here’s more info:

The new BK Kids Breakfast Muffin Sandwich features egg and a slice of American cheese, served on an English muffin. When served with BK Fresh Apple Fries and apple juice, the complete meal provides a nutritionally balanced meal with an all-natural, high-quality source of protein from the egg, a half-cup serving of fresh fruit, and is an “excellent source” of calcium and a “good source” of potassium.

BK’s nutrition criteria for advertised kids’ meals:

  • No more than 560 calories per meal
  • Less than 30 percent of calories from fat
  • Less than 10 percent of calories from saturated fat
  • No added trans fats
  • No more than 10 percent of calories from added sugars
  • No more than 600 milligrams of sodium
  • A “good source” or “excellent source” of at least two of the following nutrients: calcium, fiber, potassium, magnesium, vitamin E.

Sounds pretty good, especially for someone like me who still regularly orders off of kids menu. Heck, just last week I ordered a Happy Meal from McDonald’s. I wonder if they’ll let me sub a small coffee or the apple juice?

5 comments on “Food News: Burger King to Introduce ‘Healthy’ Kids Breakfast

  1. Natalie says:

    I do wonder how much sugar is in that…and why they choose apple juice instead of milk for the beverage. Good for BK though.

  2. Adam Bomb says:

    Good for them, but I agree that milk might make for a more well-rounded breakfast. To be honest though, I don’t think I’ve ever taken my kids to a fast food joint in the morning…

  3. Jesse says:

    Definitely a good PR move with the whole Michelle Obama childhood obesity campaign.

  4. Caroline says:

    Hmmm…wonder if they’re feeling pressure from Subway here. Apple fries AND apple juice? Sounds a little redundant. I would sub a coffee and I think the kids’ version should include milk.

  5. Jessica Leigh says:

    I laugh every time I hear or read “Apple Fries” It is just so silly – do you really have to name them after fries to get kids to eat them?

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