The “Mini” Trend Will Come and Go … and Come and Go

Fresh off our review of Dunkin’ Donuts New! (and tiny) Wake-Up Wraps, I’ve got to point out that mini items are nothing new to quick serve businesses.

Check out this classic:

3 comments on “The “Mini” Trend Will Come and Go … and Come and Go

  1. Haha, that’s hilarious. I think the difference is then they advertised them as mini…they need to do that this time too. They’re just making them mini now to save on food costs…consumers aren’t stupid and I think some QSRs fail to realize that. They’re so arrogant some times.

  2. orb205 says:

    I think it is a rule of science and nature that anything mini is automatically amazing (this almost exclusively applies to food and animals though).

  3. Jon says:

    Most mini food items now are just advertised as “low calorie”

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