The “Mini” Trend Will Come and Go … and Come and Go
Fresh off our review of Dunkin’ Donuts New! (and tiny) Wake-Up Wraps, I’ve got to point out that mini items are nothing new to quick serve businesses.
Check out this classic:
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Tags: Commercial, Dunkin Donuts, Mini Trend, Youtube
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Haha, that’s hilarious. I think the difference is then they advertised them as mini…they need to do that this time too. They’re just making them mini now to save on food costs…consumers aren’t stupid and I think some QSRs fail to realize that. They’re so arrogant some times.
I think it is a rule of science and nature that anything mini is automatically amazing (this almost exclusively applies to food and animals though).
Most mini food items now are just advertised as “low calorie”