New Domino’s Pizza Recipe: The Pizza Turnaround Video

14 comments on “New Domino’s Pizza Recipe: The Pizza Turnaround Video

  1. Adam Bomb says:

    This is exactly what I was talking about in the other Domino’s post! I’m glad to see that they’re accepting (and embracing) the fact that their pizza sucked before. It’s actually a pretty good marketing campaign. I liked the commercial. Now if there was just a Domino’s closer to me than 45 miles away 🙁

  2. Justin says:

    Disturbing video.

  3. Rizzo says:

    Again: They should put their new “Garlic Sauce” on the side in cups to dip kind of like Papa Johns. I went and picked up for the $5.99 special, and saw the guy making mine. The Garlic Sauce looked like came out of a big plastic bottle. So why not get some small 1oz plastic containers or ramekins, and put one or two in each box?? Hmmm…

  4. John says:

    The flavored crust is a nice improvement, but it’s about 10 years behind. This is definitely just a marketing plan by Domino’s. Nothing new here.

  5. Justin says:

    John, I think they finally got around to sending spies into Hungry Howies, lol.

  6. John says:

    You know, if they would have just said “hey, our sauce actually tastes good now and we finally got flavored crust” I wouldn’t be as critical, but this “whole new pizza” campaign is just a little stupid.

  7. Raiders757 says:

    I tried the new pizza last night, and I cant’ say that I was all that impressed.

    Crust: Seemed too much like the old crust, or any other bland chewy crust from a quick serve chain. The garlic butter & herb addition to the end of the crust was decent, but there just wasn’t enough of it. No time was taken to make sure that it was spread evenly around the entire pizza. They claim they changed their crust, but I just don’t buy it. It seems to be the same boring crust they’ve always had, but now with the addition of garlic & herb butter on the ends.

    Sauce: One problem I have had with Domino’s over the past decade, is that they never seem to sauce up their pizza worth a damn. I could tell that the sauce was spicier, but other than that, it wasn’t much different that the old sauce. It just has a little more twang now. That was when there was enough in one spot to notice the difference.

    Cheese: They can claim whatever they want, but they’re still using frozen shredded cheese, so there isn’t much difference here at all. I can’t say that anything about the cheese stood out one single bit. It’s to be expected. Unless these chains can find a way to get cheese made fresh, closer to their stores, there will never be much they can do to improve upon it anyway.

    Overall: Domino’s new recipe isn’t as much of a drastic change as they’re making it out to be. It’s still below average pizza. A slight improvement, but not enough to make me become a regular customer again. Compared to the local mom & pop joints, Domino’s still completely blows. Compared to Pizza Hut, Papa Johns, and even dare I say, Little Caesars, Domino’s is still well behind the 8-ball.

    I don’t know what they did over the years, but just like Pizza Hut, something happened to their product, and it’s nowhere near as good as it was 1980’s. Just as the woman in the short film pointed out, “where’s the love?”. Quick Serve Pizza has gone to the crapper, and without their cheap deals, these chains would be run out of town by the local joints.

  8. IBeAnonymous says:

    Video is set to private!

  9. Bryan says:

    @Raiders: For a short time one summer I worked at Dominos, and they don’t have freezers in their stores. Only refrigerators. All of the ingredients are never frozen

  10. Raiders757 says:

    @ Bryan

    Awesome info, Bryan. I used to work at Pizza Hut in Williamsburg, Virgina back in the mid-80’s. We had a huge freezer, and I can’t imagine any corporate pizza chain without one back then, let alone now

    Knowing Domino’s didn’t even bother to have freezers, answers a lot of questions. They’ve always sucked!! There’s no defending them. Their pizza sucks! Order from your local mom & pop shop! It’s your own fault if you don’t!!!!

  11. Raiders757 says:

    Pardon me. I don’t recall making my last post. It must have been the other night when I got drunk off my ass. (I don’t remember a thing after 8:00PM that night)

    Also, looking back, I think the Pizza Hut freezer was actually a really friggin’ cold industrial fridge. I do remember the cheese being shipped frozen, and I am sure Domino’s is as well. The same with all the meats. There is no way Domino’s cheese and meats aren’t shipped frozen to the distributor. There is no way pizza that bad is made with anything fresh.

    Either way, the new pizza is better than the old, but not by much. All of the quick serve pizza chains need ot step back and rethink their product. none of them are all that great.

  12. Max says:


    The problem with comparing the pizza of local places to that of quick serve chains is just that. You are comparing two different things that aren’t supposed to be compared. It’s like comparing a McDonald’s Hamburger to that Kobe beef burger for $75 in Vegas. (I know it’s not quite the same, but still.) The reason pizza isn’t as good from chains as from “Mom and Pop” stores is because they shoot for speed and price. I’ve been to great local places where the pizza is delicious, but it’s taken like an hour from when we ordered it, for it to arrive at our table. And the oven was literally only twenty feet away. And it was a small thin crust pizza that cost about three bucks more than a comparable Chain pizza.

    I’ve never had problems with Dominoes. Or Pizza Hut. Or Papa Johns. Maybe the ones in my town are just exemplary. Or maybe I just realize that it’s a chain restaurant, and it’s not going to deliver a five star pizza.

    Just a bit of food for thought.

  13. Max says:

    Addendum: I’ve also been to some local places that have been just terrible. (I’m looking at you, Eduardo’s in Hyde Park.)

  14. Earl says:

    We aquired one of your 5.99 pizza, & was really dissapointed, expecting it to be a great pizza. It tasted old & the crust was like cardboard. I called to let them know, & asked for our money back, this was from one of the workers, so he said I should talk to the manager. I waited on the line for quite sometime & the manager never came on the line, so this is why I’m writing you. We are not the type of people to complain, but I think you should know.

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