Psycho Donuts Protest

Do you suffer from mental illness?  Have you experienced a head injury?  Do donuts with goofy names offend you?  If you answered “Yes” to any of these questions, you should be happy to know that a protest went on today at Psycho Donuts in Campbell, California.


Top Right: Psycho. Bottom from Left: Massive Head Trauma, Bipolar, CocoMarbles

 Via Yelp:

In March, a new donut shop opened in Campbell, California, called Psycho Donuts. The store capitalizes on the theme of a “fun mental institution,” a “lighthearted insane asylum” complete with a padded cell where kids can take photos while wearing a straitjacket, a “group therapy” area, employees dressed in medical garb, and donuts named after psychiatric disabilities, such as Massive Brain Trauma and Bipolar. Psycho Donuts’ website states that it “has taken the neighborhood donut and put it on medication, and given it shock treatment.” 

Please help us DO SOMETHING ABOUT IT. Send a loud and clear message to the owners of Psycho Donuts and to the leadership of the City of Campbell that the nationwide disability community WILL NOT STAND FOR THIS.


1. The owners of Psycho Donuts immediately change the name and theme of the store and remove all references to institutions and people with mental and psychiatric disabilities in their store, including, but not limited to:
a. The name “Psycho Donuts”
b. Donuts named after any type of disability
c. The padded cell
d. Straitjackets
e. Employees dressed as doctors or nurses
f. “Group therapy” area
g. All references to shock therapy
h. The “Bates Motel” display.

2. The store owners and city staff responsible for approving this business issue a public, written apology to all people with psychiatric disabilities and to the Disability community.

3. The owners, managers and employees of the shop, and city staff responsible for approving this business, participate in a series of ongoing disability awareness trainings within a specified time frame provided by the Pacific ADA Center.

If you are offended with what this company promotes, come and show your support!!

Ok, so what do you think?  Yeah, maybe a little insensitive but c’mon, it’s a business model.  Although I’m not shocked at all that there are groups out there protesting.  Can’t we just judge the place based on their food?  A food spots theme is sometimes crucial to getting people in the door and talking.  By protesting, I think you just draw more attention to the place and you’ll have more people, who aren’t as sensitive, checking out the grub.  Do obese people protest Fatburger?

Photos via Psycho Donuts

35 comments on “Psycho Donuts Protest

  1. blev says:

    after that lady in the video described the massive head trauma donut with jelly coming out the top i was sold. this is hillarity!

  2. Jon says:

    Wow. A massive head trauma doughnut makes those protesters think of soldiers coming home from Iraq? I guess Halloween is a really bad holiday for these people.

    I like how the guy in the background is being insensitive to people with Jaundice btw.

  3. Ryan says:

    What I want to know is has Bear been here? Near San Jose right?

    @ Jon … I just noticed the yellow dude. Haha.

  4. @Ryan – Hahaha, actually I have…I was sorely disappointed. I was hoping it would be like Voodoo in Seattle…there were no patrons there (a Friday), their selection was few and even them some were not made….I was unimpressed. They could do a really good job with this place….too bad. I’m thinking with this animosity and the fact that they’re not amazing in the first place…this place won’t be around much longer…sorry, that’s just how I feel.

  5. Too funny Bear, I went to Voodoo in Portland and when I saw the pics…I was thinking…who ripped who off? Bottom line, people need to chill. If you don’t like the name, don’t go there. When all is said and done, money does the real talking.

  6. I think this is great. Gives me all of the reasons in the world to eat fat foods and laugh about it. We all have some issues we just can’t take them so serious. Laugh a little america. It’s all good. If not don’t go to that donut shop. Go to the normal shops with all of the local cops.

  7. Josh says:

    Stop trying to ruin a good time. If you’re offended, stay clear. Humor helps a hell of a lot of people get over things, and if you can’t laugh about some serious things in life, I don’t envy you. It’s a way of coping and it’s not really your business to try and shut down something that provides fun, food, and stress relief.

    But that’s just my opinion.

  8. Chris says:

    Of course, that bitch went STRAIGHT for the “our soldiers” bit. Why does everything have to be about that, or being patriotic, or “supporting your country”? That argument is like feeling sorry for a race car driver who is injured during a race. They’re signing up for it.

  9. Adam Bomb says:

    Jeez, people will get their panties in a bunch over ANYTHING these days. It’s almost like there’s an entire separate race of Americans that are just looking for something to blow the whistle on.

    I had to be institutionalized for a short period of time years ago, and I think this place is hilarious! I love the idea. Makes me think of the Heart Attack Grill.

  10. @WIBIA – Yeah, sorry, Portland, that’s what I meant. That place is AWESOME.

    @Adam Bomb – “It’s almost like there’s an entire separate race of Americans that are just looking for something to blow the whistle on.” That’s SO true and SO funny and at the same time….SO sad.

    The idea is great and funny but it’s sort of a sad sight when you go in there…there’s not enough going on…it’s kinds like thos strange “museums” that you stop at on long road trips…they just seem barren….like there needs to be more going on.

  11. Jess says:

    Good lord. If they had an Aspergian donut, with precisely placed sprinkles and color-coordinated icing, I’d be first in line to get it. People need to get a grip.

    If they remove the “gimmick,” there’s nothing left but what will soon be an empty spot for lease.

    Still, Voodoo reigns supreme. No question.

  12. Bob says:

    Can they make me an OCD donut with evenly spaced identical sprinkles? I’d buy precisely half a dozen.

    All I can say to the naysayers is Lighten Up. Its a donut.

  13. Adam Bomb says:

    Bob said: “…Lighten up. It’s a donut.”

    Tru dat.

  14. Mrs. L says:

    Ended up there on the 17th also. Their “apricotology” was the best fritter I ever had. Didn’t you get bubblewrap to play with? Didn’t you check out the artwork? Some of the donuts were not my thing, but that fritter? Worth the price of going through picket lines!

  15. Susan says:


    This is another example of how our society has not only become extremely oversensitive, but the general public perpetuates it. Haven’t they heard of the ideas: “joke”, “satire”, or “fun”?

    It’s a friggin’ donut shop. Get over it.

    You know, when someone somewhere says something, it just might not be directly aimed at you sensitive people. No wonder our kids are such wusses… society is setting a whiny example. They don’t call it detention anymore, it’s “reteach” at my kids’ school. We wouldn’t want the kids in detention to feel bad that they are in trouble, now would we?

    What we really need are MORE places like that. More people with the nerve to act like this country is a place of freedom, not a place afraid of hurting someone’s feelings.

    I guess a bar called “Off The Wagon” is out of the question?

    • Ken N6MIW says:

      I am sick and tired of this politically correct crap. If someone wants a freakin good donut, let them get the best one with lots of fat and sugar. It’s not good for you but who cares! We are going to die anyway. I suggest not eating them every day, and eat them with milk (calcium and Vitamin D). Freedom of donut consumption should be in the constitution.

  16. DRH says:

    I like the OCD donut idea, but that’s just me…

  17. DRH says:

    “Off the Wagon” could have a Western theme? A colorful town drunk? Neat.

  18. livefreeordie says:

    Protest Psycho Donuts – Saturday! 2pm!!!
    Date: Saturday, August 1, 2009
    Time: 2:00pm – 4:00pm
    Location: Orchard City Green
    Street: corner of Civic Center Dr. & N. Central Ave
    City/Town: Campbell, CA


  19. Chad says:

    If not for the protest marching through the Farmers Market in Campbell On Sunday, I probably never would have gone into Psycho Donuts.

    I’m now C-R-A-Z-Y for Psycho Donuts!! They’re I-N-S-A-N-E-L-Y Delicious!! Seriously..

  20. Mike says:

    Thank you to the protesters on Sunday in downtown campbell. I too would have never gone into this place if it weren’t for you. They have the right to protest for their cause but are not intelligent enough to realize their actions are only going to make Psycho Donuts more profitable. Every person who protested on that corner is responsible for damaging the image of the organizations and the people they are representing. The majority of people are going to take it for what it is worth; a donut shop with some funky donuts. It is a marketing ploy and the owners are reaping the benifits of your actions. You (protesters) are like little puppets and are the real fools for falling for the oldest trick in the book.

  21. ticktocklynx says:

    People are protesting Psycho Donuts?

    This really offends me; who are these nerds? More boring people looking to paint the world in more dreary colors of mediocrity? That really makes -me- angry.

    If someone organizes a protest of Psycho Donuts’ protesters, count me in. I will picket their picket line, protest their protest, and make the voice of people who LOVE creative & fun places like Psycho Donuts heard!


  22. Lisa S. says:

    I can’t believe people actually took time out of their day to protest this place. Who exactly is offended by this? Anyone with a severe mental illness probably cannot even comprehend what is going on, and I’m pretty sure everyone else hooked on a drug to treat bipolar disorder or any other type of depression would not be offended by a donut claiming the same disorder.I think their marketing is creative and hilarious, and they should be left alone. Get a life people!

    • John M says:

      I have a mental illness, and yes to your dismay I CAN comprehend what is going on. This is what all the stigmas in our society to mental health cause, ignorant people like yourself. If you want to eat donuts making fun of mental illness, that is your business but you need to understand the implications it has on people who are actually suffering from illness. All of these discussion postings are actually extremely hurtful and ignorant.

  23. jesse battles says:

    I cannot believe this crap, this is just rediculous. They run a good buisness, with a fun theme. If you don’t like it, don’t go there.

  24. Elizabeth says:

    It’s more about the stigma put onto mental illness. No one is really getting that. Yes it’s a business, but there are other ways to attract customers that do not poke fun at mental illness. Mental illness affects 1 in 5 people. Poking fun at suicide and bi-polar? These are serious issues. Letting these practices continue teaches children it’s ok to make fun of individuals with mental health (why wouldn’t they? if it’s shaped in a donut it must be fun!). This was a tasteless idea, and myself being a psychiatric nurse, find the staff uniforms offensive as well.

    • Shannon says:

      I don’t mind being unpopular and being thought of as sensitve. So it is easy for me to say that I agree with what Elizabeth and John M. has to say. While I love the creativity and ingenuity behind Psycho Donuts, I am strongly opposed to the way it makes light of mental illness. Suffering from a mental disorder can and often does have serious consequences. There is a stigma as well as shame, especially in some cultures that force people to avoid treatment, surrounding mental illness. Whether Psycho Donuts can help alleviate that, I simply don’t know. I do know that no one would be able to operate a restaurant with a physical disability or ailment theme. I just feel that people should not be able to profit off of someone else’s pain.

  25. Kirke La Shelle says:

    Psycho Donuts is the sickest idea ever! I don’t think anyone gives a *&^% about your protests. I just heard they have 8 different vegan donuts I’m gonna go there ASAP. These people are crying to the wrong crowd, protest them.. they’re the ones being insensitive to the owner’s creative rights. Next time anyone goes there and there are protesters, please mess with them. Pretend like you’re crazy and dance around them, throw things, and make them leave.

    • John M. says:

      I know eh? Look at all these silly people right? I personally think Psycho Donuts should expand their franchise. How about Parkinson’s Donuts where all the staff have to be constantly moving, and maybe we could name them wobbly donuts. Or maybe Cancer Donuts? Hey have your child’s picture taken in a wheelchair with a bandana on their head! Chemo donuts anyone??

      I hope I made my point. You’re all ignorant.

  26. hollywood says:

    Really … I have never eaten there but im hurt about all this …. that people can be so dumb as to protest over something so fun. I mean come on we all are a little off one way or another. So just enjoy the dam theme and if you don’t like it don’t go. Stop looking for things to complain about.

  27. Tony Miller says:

    Who has all this time on their hands to protest an idea of a donut shop? Wow, if I had that much time on my hands, I would be working out to get ripped for Summer or doing something to better my future. = )

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