Food News: Long John Silver’s Dollar Stretcher Menu
I love competition in the food industry. I love that Carls Jr. and Hardee’s came out with The Big Carl ($2.49) and The Big Hardee ($2.29) to compete with the McDonald’s Big Mac. I’m still waiting for McD’s to lower Big Mac prices in response. This type of competition is great for the consumer. Lower prices, more grub…everyone fighting for your hard earned cash. Yesterday I posted the question, “Which restaurant reigns supreme for their value menu?” The consumer is winning in the value menu department too with places competing to advertise great deals for the bargain hunter. KFC recently came out with their Ultimate Value Menu and now we have Long John Silver’s introducing their “Dollar Stretcher Menu”. 12 items for under $2.00 each.
- 99¢ items: Jr. Fish Sandwich, Baja Fish Taco, Small Golden Fries, Six Hushpuppies
- $1.59 items: Double Jr. Fish Sandwich, Four Battered Shrimp, Slice of Pie, Zesty Chicken Sandwich
- $1.99 items: Three Shrimp and Fries, Two Jr. Fish and Fries, Popcorn Shrimp, Chicken and Fries