Snack Review: New! Pop Tarts Ice Creme Sandwich

The more I think about it the more I’m convinced that Pop Tarts represent the ultimate manifestation of the proverbial “impulsive buy”. I mean really. We all have these early 1990s flashbacks of kicking back to the tune of One Saturday Morning with a gooey, way-to-sugary Pop Tart stuffed in our face, and it leads us to just “have” to buy the latest and greatest flavor that Kellogg’s turns out in the line of the most popular toaster pastry brand ever.

Mmmm. Recess

Wait, I’m the only one?

I’m not trying to excuse my latest impulsive grocery store purchase of the new Pop Tarts Ice Creme Sandwich flavor, but it does give you some perspective from where I was coming from when I slapped down a cool $1.66 for the box of eight pastries and said “take me back to simpler days and Recess reruns” to the cashier at the store. Plus, given the recent debate of Serious Eats with regards to toasting Pop Tarts (yes, always, for me) I figured this was as timely a purchase as any.

First, the description. This is the fourth flavor in the new “Ice Cream Shoppe” line of Pop-Tarts, and promises “25% less sugar” than the usual run-of-the-mill toaster pastry (11 grams of sugar per pastry in these bad boys). The propaganda campaign is based on the following:

A creamy, white, ice cream-flavored filling in a dark chocolate crust, topped with white frosting and chocolate sprinkles for a fun ice cream-like treat.

Sounds great, doesn’t it? Sure does, except for the fact that if I’m in the mood for an ice cream sandwich, why don’t I just buy an ice cream sandwich? Besides, how can something that gets heated in a toaster or microwave actually taste like a frozen treat? Like I said, this was an impulsive buy…

Still, I was ready to get my toasted ice cream sandwich on, and jammed one of these bad boys in the toaster. Like all Pop-Tarts, it had a thin body covered with a kind of artificial icing that seems suspended in time, kinda like Han Solo in Shadows of the Empire. Typically I’ll microwave these suckers to get the full effect of the filling bursting through the frosting cover, but for review purposes I followed the directions to a tee and put it in the toaster on the lowest setting for one cycle.

After cooling briefly I dug in. The first bite, like many first bites, was rather underwhelming. It was more crust than filling, and not even a good tasting crust. More like a low-fat, partially soggy chocolate graham cracker taste than a rich and bittersweet dark chocolate cookie. The interior filling was pleasant enough. A creamy and marshmallowy frosting, it tasted strongly of vanilla and had much more sweetness than the chocolate pastry. But it wasn’t enough. In fact, the thinness of the Pop-Tart only allowed for so much filling, and the filling itself didn’t even stretch to the edges inside the Pop-Tart.

After eating these Pop-Tarts it has come to my attention that it tastes almost ridiculously like the S’mores flavor. Actually, now that I think of it, every Pop-Tart that uses some combination of chocolate and vanilla tastes like the S’mores flavor. Did it taste like an ice cream sandwich? Not really. I think the vanilla flavor was more pronounced and, texturally, a bit ‘creamier’ than the filling of other Pop-Tarts, but it still struck me as the standard vanilla cream filled toaster pastry filling — which means more artificial ‘mallow taste than rich cream. The crust was average, and in no way tasted of “dark chocolate.” The sprinkles and icing on top contributed little, if anything, to each bite, while the thin nature of the pastry itself didn’t seem to contain as much filling as they did when I was nine or ten years old. The single pastry wasn’t filling at all for the 190 calories, and I think I’d prefer a stale glazed donut at Dunkin’ Donuts if given the whole “Eat This, Not That” scenario. Oh well. At least I can still watch Recess on YouTube…
still going to eat two in all of five seconds? Spelling “Shop” incorrectly. Spelling “Cream” incorrectly.

Check ‘Em Out: http://www.poptarts.com/

Pros: Good on the go grubbing at a respectable price. Lowest sugar option for Pop-Tart enthusiasts and stoner munchie fans. Good vanilla marshmallow flavor on the inside. Gooey, sweet filling. Memories of Disney's One Saturday Morning.

Cons: Small, thin, and not very filling. More crust than filling. Lack of flavor in crust. Tastes almost exactly like the S'mores flavor. What's the point in eating a lower sugar toaster pastry if your still going to eat two in all of five seconds? Spelling "Shop" incorrectly. Spelling "Cream" incorrectly.

Taste: 5.25
Value: 7.00
Price: 1.66 (on sale at Weis)

Overall GrubGrade: 5.50 (mediocre)

More Info: Check 'Em Out: http://www.poptarts.com/

30 comments on “Snack Review: New! Pop Tarts Ice Creme Sandwich

  1. maxchain says:

    I feel like this might be one of those flavors that’d go better frozen. More importantly, Pepper Ann was where it was at.

  2. Adam Bomb says:

    Kellogg’s is doing the same thing that Pringles does. Waaaaaay too many flavors! It’s ridiculous how many different flavors of Pop Tarts and Pringles you can find at the supermarket. They’re trying too hard, and putting out shitty products in the process.

    • Scott says:

      Yep and they kill off good flavors like Vanilla Cream in favor some retard blue cheese flavor.

      This new ice cream shop flavor looks like it may work as a substitute for vanilla cream.

  3. Adam says:

    @Maxchain,

    I’ve never had a frozen Pop-Tart, but I was thinking about it with this flavor? The thing is; freezeing stuff tends to dilute the sweetness, and one of my complaints was that this pop-tart flavor was not as sweet and others. Any suggestions?

  4. Jessica Leigh says:

    I only eat toasted pop tarts, and I don’t think I will be buying these. I usually prefer the ones without icing, with the exception of s’mores pop tarts!

  5. SkippyMom says:

    Isn’t “Naturally & Artificially Flavored” noted on the front – a dichotomy or at least terribly ironic?

    We took a vote and even my teenagers agreed these will never enter the house. Sorry – GROSS.

  6. Robby says:

    I agree completely on the S’mores thing. Pretty much every chocolate and vanilla variant just tastes like a S’mores poptart.

    I prefer the chocolate fudge poptarts.

    When I’m not in the mood for a quick toasted chocolate tart, I go for blueberry.

  7. sophia says:

    Yuck, yuck, yuck! It sounds and looks disgusting. I used to eat them, but only because they were toasted and hot and warm in my hands and there was nothing else to eat late at night in a deserted beach house with my American friends.

    I wish Pop Tarts had a savory flavor. Like…okonomiyaki. >__<

  8. David says:

    Suggestion: Take two pop tarts add ice cream (slighty soft) in between the two and than place in freezer for 30 mins – 1 hour. Ice Cream Shoppe Ice Cream Sandwich =)

  9. the idea had so much potential ..too bad they had to screw it up

  10. Mike N says:

    Boy, these do look *exactly* like the classic vanilla pop-tarts. I prefer toaster oven preperation, heating it enough to actually brown portions of the icing…

  11. Katie Ann says:

    My favorite flavors are the chocolate chip cookie dough and the cookies ‘n’ cream, which tastes surprisingly Oreo-like. I’ve eaten the former untoasted when I take them in my lunch, but I always prefer them toasted.

  12. Raiders757 says:

    My wife brought home the Vanilla Milkshake and Strawberry Milkshake flavors, and they “meh” at best.

  13. jack says:

    Meh.. not a fan of poptarts.

  14. Adam says:

    I had one of these again this morning. I toasted the living heck out of it, and it actually tasted much better. I wonder if Pop-Tarts has to tell people to toast these on the lowest setting because of trying to protect themselves from dumb lawsuits about burnt lips haha? Because there is no way I’m ever following the directions for toasting these in the future.

  15. J Taj says:

    I spent approximately 2 hours thinking these were pop tarts filled with actual ice cream. I think the guy at wal mart thought I was an idiot. Lesson? Read entire article instead of skimming it before grocery run.

  16. ChrisLad says:

    Great insight how they all taste like the S’Mores flavor. Poptarts are best served well toasted. One has got to liquidate the filling as much as possible. Plus it makes the crust like cracker like. This poptarts look almost exactly like the Oreo flavor. Which are actually pretty flavorful for poptarts.

  17. Rachel says:

    Pop Tarts are alright in a pinch, but I just can’t get past the fact that there’s almost 400 calories in one pack. Plus I always end up throwing away the corners, because without any filling the outer crust is too dry.

  18. Adam says:

    LOL Rachel. Then it’s only like 350 calories for you. I eat ‘em one at a time, with the rest of a big breakfast. No reason it can’t be the treat part of a full meal.

  19. […] New Pop Tarts ice cream sandwich. […]

  20. Natalie says:

    Wow, Poptarts are trying to much. Just say “Vanilla & chocolate poptart” They are trying their best to get costermers to buy their crap. Poptarts are good, no need to lie to use by “making” all these new flavors that all taste the same.

    & the low sugar poptarts taste like poop. We buy poptarts for the yummy fat & calories in them, duh. They’re thinner than the original poptart & for 10 more extra calories I can get more filling, better flavor & a more satisfied feeling after eating one poptart.

    Be basic poptarts, you’re already amazing <3

  21. shstrang98 says:

    This flavor is out of production again.

  22. Carolina says:

    These are their discontinued ‘chocolate vanilla creme’. I absolutely love these! I, on the other hand, toast them till the crust is crunchy enough and the filling melts in your mouth. Don’t go by someone elses review, taste it for yourself. We all like different things..

  23. Penny says:

    Hello Kellogs, you need sales people to put the Ice cream poptarts back on the market..

    Everytime I like something you take off the market get these poptarts back in stores

    I live in Carencro Louisiana

    Thanks penny

  24. […] talked about my love-hate relationship with Pop-Tarts before. You can read more about it here, but it all comes down to the fact that Pop-Tarts, in general, are the best looking food product […]

  25. Bnob says:

    ‘Shoppe” IS spelled right, as well as ‘Creme’ really??? look it up before u say its misspelled it makes you look ridiculous.

    Also: these comments helped me decide if i want to finall go out and buy poptarts. i had some pices from my friends before and they are REALLY good. I grew up in a house that only eats protien bars and salads and…. well I couldnt eat anything over 10 grams of sugar. soooo I dont think i will get poptarts.