Snack Review: Cinnamon Kick & Chipotle Pepper Wheat Thins Crunch Stix
Remember that kid in high school who most people liked? You know, the one who was kind of unassuming and never had anything bad to say, but also wasn’t the most popular guy either? The one who you’d kick it with if you happened to see him, but would never go out of your way to do something special with? Remember him?
Now, do you remember that day when he started to speak up. When he decided he didn’t just wanna be on of the boys in the crew, and instead wanted to be the guy. He started speaking up at all the wrong times, saying all the wrong things, and embracing some hideous fashion sense that had gone out two or three years before? And the whole time, he doesn’t even quite realizing that his attempts to become “cooler” have actually made him look oddly ridiculous? I equate Wheat Thins Crunch Stix to said dude. You may remember back in October that I gave Wheat Thins Crunch Stix Honey Wheat a good rating, but questioned the marketing of a product which basically just took another well established product and put it into tubular form. It’s like when Miracle Whip decided it needed to employ skaters and punk rockers to make mayo look cool, and it wasn’t fooling anybody. To their credit, Nabisco took the criticism, and has moved forward with the Crunch Stix line, introducing two new flavors in Cinnamon Kick and Chipotle Pepper. Being an unabashed fan of crackers, chips, pretzels, and salty stuff in general, I recently accepted an offer from Nabisco to review these products. Unfortunately, a crew of Wheat Thins marketing interns did not show up in their Wheat Thins Crunchmobile to deliver them to me.
I tried both flavors, and I tried them as advertised on the box, which has instructions for “easy snacking.” Maybe I’m just dumb but I didn’t find the process of folding the top of the box easy. Actually, I thought it was kind of dumb, and didn’t really get the point. I mean I didn’t plan on eating the whole box anyways, even though by doing so I’d get nearly two whole days worth of whole grain goodness. After deciding to abandon my dive for a mighty crunch in favor of a belly flop, I crunched into the pretzel like stick, and was greeted with a wheaty flavor with a nice, but not overpowering, taste of cinnamon. There was a bit of sugary coating on the outside of each piece, and overall, I was reminded of the flavor of a Cinnamon Teddy Graham. This was pleasant, and also guilt free. You see, despite my sister’s incessant fear of bears, I’ve always felt guilty about eating Teddy Grahams, and never relished the decapitating blow of my molars crushing down on graham flavored heads. Who wants to decapitate a smiling treat anyways?
The Cinnamon Kick flavor was pleasant, but the Chipotle Pepper was kind of a letdown. It smelled like pizza which was kind of awesome, but it tasted like a Wheat Thins crunch stick. Basically, there was no heat, and only a slight spice on the way down, and it seemed more tomato-ey than anything else. Both sticks crunched, but then again, I don’t exactly get what’s so cool about a snack that crunches. Is it supposed to be better than no crunch? Ice Cream and soup don’t crunch, but last I checked they were pretty awesome. Hmmm.
Wheat Thins Crunch Stix take a great concept of a cracker and rob it of its greatness. I snack on crackers regularly, often with some kind of meat, cheese, or topping smeared on. Just three weeks ago – I kid you not – I smeared ricotta cheese and broiled, organic Bison testicle meat on Nabisco’s fabulous Sundried Tomato Triscuits. That, my friends, is a snack worth bragging about. Overall, I think I was too kind on my last review. Yes, Wheat Thins Crunch Stix are good and worth hanging out with, but I can see through the veil of trying to be “cool,” and wouldn’t go out of my way to buy them over regular Wheat Thins.
*excluding ocean water.
Pros: Sweet, wheaty flavor which is complemented by cinnamon-sugar blend. Tastes like Teddy Grahams without killing innocent graham cracker bears. Makes fine substitute for Lincoln Logs.
Cons: I still don't get the marketing. Can't top with cheese, meat, or bison balls for that matter. Makes snacking less pretentious, which in my mind ruins the experience of snacking. Chipotle flavor is remarkably weak and still just tastes like sweet multigrain wheat cracker.
Price: 3.49 suggested retail (I reviewed these for free via Nabisco)
Overall GrubGrade: 6.00 (Average)
More Info: Nabiscoworld.com
Wheat Thins Crunch Stix (Cinnamon Kick and Chipotle Pepper)
Saturated Fat: 0.5g
Trans Fat: 0g
Total Carbs: 22g