Snack Review and Giveaway: Wheat Thins Sweet Cinnamon
God Bless Wheat Thins. After years of mulling around the D-list of snacks, Nabisco has finally given the malty, wheaty crackers with a crunch the long-awaited flavor makeovers they deserve. And, needing something other than a fried potatoes to stick into my face while anxiously watching my football teams implode, I’ve been more than happy to give the new flavors a chance.
It wasn’t always this way. Nabisco, you see, is one of those companies which, for lack of a word, “targets” us food bloggers. It started last year with the whole “Crunch Stix” gambit, when the company tried desperately hard to fit into a brave new world of snacking it was about ten years behind. An average snack in my mind, the sample (excuse me, full box) of Wheat Thins Crunch Stix I was sent went largely to the hungry freshmen in my dorm, but since that time, I’ve warmed to the various Wheat Thins samples I’ve been offered to review. In fact, it was not even two months ago that I called the new Smoky BBQ Wheat Thins “exceptional” and lauded their remarkably complex flavor.
So when the familiar Wheat Thins offer to try a box of their latest flavor on them came around, I didn’t think twice about saying “yes.” And with a description that only some marketing whiz kid could come up with, how was I expected to say ‘no?’
Wheat Thins Sweet Cinnamon captures the essence of the upcoming holiday season – sugar, a little spice, and everything nice – and it makes the perfect snack to crunch on while creating memories with family and friends.
Sounds like a winner, but unfortunately, I just wasn’t feeling the flavors. It’s not that the sweet cinnamon powder didn’t carry a depth of flavor — nor was it that the crackers weren’t crunchy. In fact, I thought the initial flavor had the same sweet and spicy flavor of a cinnamon-sugar coated graham cracker, right on down to the tiny specks 0f browned sugar and spice that make savoring the cracker in your mouth so enjoyable. The problem was that the flavor just doesn’t mesh with the malted crunch of the cracker itself. In the case of more savory flavors — like those ‘Smoky BBQ’ crackers — that malted flavor isn’t a problem – but it’s intrusive and annoying given the depth of cinnamon sugar flavor. Likewise, I had no idea what to eat with these. Perhaps dreaming of fructose-carrying fairies, I tried them with plums, but found the hard crunch, background salt, and malted flavor to overpower the juicy sweetness of the fruit.
Maybe you’ll have better luck than I did though because Wheat Thins trusts you enough to judge these crackers for yourself, they’ve given me permission to bestow 10 boxes of crackers on some lucky readers. Normally I’d do a random giveaway, but given my perplexing dilemma of what to eat the Sweet Cinnamon Wheat Thins with, I thought offering myself as a guinea pig might be a little more fun.
So, I want to know. What should I pair with Wheat Thins’ Sweet Cinnamon crackers? I’m game for any and all ideas, provided I have them in my fridge or my pantry. The usual suspects of apples and ham are fair game, but provided it sounds intriguing enough, I’m game. And you might just be a winner. I’ll pick ten ideas as winners to receive boxes, and the best idea, I’ll even go ahead and test out. So there you go, GrubGraders, do your worst!