Review: Extra Long BBQ Cheeseburger from Burger King

Burger King has given us some pretty lame product names recently.  Satisfries ranked way up there in 2013 and we’re barely halfway through 2014 and we get the Extra Long BBQ Cheeseburger.  You’ve already got the Rodeo name out there with the recently released Rodeo Chicken Sandwich (inspired by the Rodeo Cheeseburger), so why call this Extra Long BBQ Cheeseburger?  Well, it forced me to order the #13 combo meal instead of uttering the actual name… you win BK.

BK Extra Long BBQ CheeseburgerThe Extra Long BBQ Cheeseburger from BK is described like this:

Our Extra Long BBQ Cheeseburger features two savory fire-grilled, 100% beef burger patties layered side by side on a toasted hoagie bun and topped with melted American cheese, crispy onion rings, and BBQ sauce.

I might sound a little too hung up on the name of this sandwich, but I can’t help but think of how brands market their products and if there’s some business strategy involved with not going with the Rodeo name.  Let me explain.

Extra Long BBQ CheeseburgerThe Rodeo Cheeseburger has been a Burger King favorite of mine for over 10 years.  It’s a simple BBQ burger that has always been available for under 2 bucks.  Earlier this year when the “Rodeo” name received a slight reintroduction with the Rodeo Burger and Rodeo Chicken Sandwich for $1.00 it was nice to see the brand given new life with a price that’s hard to argue with.  In comes this Extra Long BBQ Cheeseburger which has all the same ingredients as the $1.00 Rodeo Burger except for the added cheese.  Adding cheese to your burger costs what… like 20 cents maybe?  So let’s say $1.20 gets you the glorious Rodeo Cheeseburger.  A couple of Rodeo Cheeseburgers will then set you back well under the 3 dollar mark.  My local BK has the Extra Long BBQ Cheeseburger priced at $3.49 a la carte.

Extra Long BBQ Cheeseburger BKSo did BK intentionally shy away from using “Rodeo” in the name in order to fool us into thinking this sandwich is vastly different?  The truth is the ingredients in a $1.20 Rodeo Cheeseburger consist of a burger patty, American cheese, a couple of onion rings, and barbecue sauce served on a sesame-seed bun.  The Extra Long BBQ Cheeseburger is all of that times 2 and sub out the sesame-seed bun for a toasted hoagie bun.  Calculating fast food math… you’re paying over a dollar just for different bread. 

Burger King Extra Long BBQ CheeseburgerSo how is the bread?  Quite decent actually, yet there’s a little too much bun in relation to the weight of the two small burger patties and four onion rings.  Soft and fresh but not at all worth the up-charge.  The onion rings have a subtle crunch and a fair amount of oniony flavor that work a lot better in a sandwich than they do on their own.  I like my BBQ sauce thick with some sweetness and a hint of bold and spicy qualities. For a fast food burger, BK’s sauce doesn’t disappoint.  The American cheese wasn’t quite as melty as I’m used to, but did enough to glue itself onto the fire-grilled burger patties.

BK Extra Long BBQThe Extra Long BBQ Cheeseburger isn’t much beyond repackaged ingredients with a new name and price.  If you go into this sandwich without the Rodeo value menu options in mind, you might come away happy.  I love the taste of a Rodeo Cheeseburger and just hate to see it in this form.  Overall it’s still a good product, but a product that is pretty pointless considering the Rodeo brand is still available.

Pros: Great tasting BBQ sauce. Simple BBQ cheeseburger that doesn't overdo it with unnecessary ingredients.

Cons: Terrible name. A tad too bready. You'll get a much better value out of ordering two $1 Rodeo Burgers and add cheese for a little extra change.

Taste: 9.00/10
Value: 5.25/10
Grubbing on-the-go: 7.75/10
Price: $3.49

Overall GrubGrade: 7.50/10

More Info: http://www.bk.com/en/us/menu-nutrition/lunch-and-dinner-menu-202/fire-grilled-burgers-and-sandwiches-220/extra-long-bbq-cheeseburger-m2738/index.html
Nutrition Facts:
590 calories, 28 grams of fat, 62 grams of carbs, 1080 milligrams of sodium, 22 grams of protein

19 comments on “Review: Extra Long BBQ Cheeseburger from Burger King

  1. Alex K. says:

    Looks like something I wouldn’t exactly hate, but it’s a gimmick, no doubt.

  2. Jonathan Wayne says:

    Mmm, that plastic cheese looks sexy. That disgusting bun reminds me of that dry disgusting chicken sandwich they serve.

  3. MP says:

    It’s a rip-off. Are those the new bigger Jr patties? Doesn’t look like it. Yesterday I went to Burger King & got some $1 cheeseburgers & measured the pattie: 2.5″ x 3″. They’re not even round anymore.

  4. SkippyMom says:

    I wonder if you couldn’t order two of the Rodeo Burger sandwiches, request the cheese and save the money? They’ll charge you for the cheese, but they certainly can’t deny you it. Problem solved.

    The repackaging may well be what you say it is, but Americans pay for convenience all the time. Why should they have to figure out how to do this on their own? BK did it for them, and therefore is entitled to their convenience up charge. ::sarcasm drip::

    FWIW – the sandwich looks disgusting. And nothing is worse than unmelted cheese on a FF burger. What exactly is the point? But I have found that all chains have perfected the art of getting cold cheese on a lukewarm patty at the last minute so you might as well not eat it.

  5. Mike N. says:

    That actually looks quite tasty. Maybe they’ll have a coupon or a BOGO. Beef prices have spiked recently, so we’re going to have to get used to high burger prices.

  6. Ric says:

    Is it just me, or does the BBQ sauce look like bacon on the top bun in the second pic?

  7. Matt says:

    The extra long bbq cheeseburger has 590 calories, while the rodeo burger (no cheese) has 310.

    Those extra calories on the rodeo, I believe, come from there being MORE bread, not less. This is consistent with my experience with both sandwiches. The patties overlap the bun on the sides in the new sandwich, something you don’t get in the original.

    So, I don’t understand the “too bready” complaint. My complaint is that it’s actually less food than the cheaper alternative of 2 sandwiches.

    • Matt says:

      Also, 20 cents for cheese seems very cheap by fast food standards. I would love to see a comparison chart of add-on prices like that!

      • DA says:

        You really haven’t bothered to do any research. Sure you want everything force fed to you. You comparisons are based on nothing, because you did no comparison. Look at BK’s website and you can figure it out for yourself. I won’t bother, because you, and everyone else that comments on here to do nothing but complain about things, that obviously you know nothing about, just isn’t worth it.

        So do the research yourself. It would have taken less time then it did for you to comment.

  8. BigBelly says:

    I put a burger on a bun like that when that’s all that is on hand, and the stores closed, it never tastes quite the same.. I’d never pay for one :/

  9. SPM79 says:

    This isn’t something entirely new, they had this in Europe over 5 years ago. They had a few different variants.

  10. shthar says:

    Meh, the mcdonalds one had 3 patties.

  11. BRH says:

    BK actually had a similar burger way back in the late 80s/early 90s. It was called the Bullseye BBQ Burger. It had the same sub bread, two patties, bacon, cheese, & Bulleye BBQ sauce . I loved those back then, so I’ll definitely try this.

  12. Brandon says:

    Just seems like they were desperate to make another commercial, sorry but this is even any good or better than the double whopper

  13. Ron says:

    It is featured on the 2 for $5 promotion. Does that change your opinion as far as price goes? $2.50 seems like a decent price for it. As a tangent, why does it seem all the coupons and promotions BK runs are geared towards multiple people? The 2 for $5 is mostly too much food for one person (at least nutrition wise) and most local coupons are 2 sandwiches (original chicken, whopper, big king) 2 fries and 2 drinks for a discounted price.

  14. Brandon says:

    Just seems like they were desperate to make another commercial, sorry but this is even any good or better than the double whopper with bacon an cheese

  15. krayzie says:

    These are now part of the 2 for $5 deal.

  16. […] for this stretched-out Rodeo Cheeseburger. My fellow future Lipitor taker, Ryan over at Grub Grade, noted in his review that one can get two Rodeo Burgers, plus pay additional for cheese, for a complete that’s […]

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