Review: Extra Long BBQ Cheeseburger from Burger King
Burger King has given us some pretty lame product names recently. Satisfries ranked way up there in 2013 and we’re barely halfway through 2014 and we get the Extra Long BBQ Cheeseburger. You’ve already got the Rodeo name out there with the recently released Rodeo Chicken Sandwich (inspired by the Rodeo Cheeseburger), so why call this Extra Long BBQ Cheeseburger? Well, it forced me to order the #13 combo meal instead of uttering the actual name… you win BK.
The Extra Long BBQ Cheeseburger from BK is described like this:
Our Extra Long BBQ Cheeseburger features two savory fire-grilled, 100% beef burger patties layered side by side on a toasted hoagie bun and topped with melted American cheese, crispy onion rings, and BBQ sauce.
I might sound a little too hung up on the name of this sandwich, but I can’t help but think of how brands market their products and if there’s some business strategy involved with not going with the Rodeo name. Let me explain.
The Rodeo Cheeseburger has been a Burger King favorite of mine for over 10 years. It’s a simple BBQ burger that has always been available for under 2 bucks. Earlier this year when the “Rodeo” name received a slight reintroduction with the Rodeo Burger and Rodeo Chicken Sandwich for $1.00 it was nice to see the brand given new life with a price that’s hard to argue with. In comes this Extra Long BBQ Cheeseburger which has all the same ingredients as the $1.00 Rodeo Burger except for the added cheese. Adding cheese to your burger costs what… like 20 cents maybe? So let’s say $1.20 gets you the glorious Rodeo Cheeseburger. A couple of Rodeo Cheeseburgers will then set you back well under the 3 dollar mark. My local BK has the Extra Long BBQ Cheeseburger priced at $3.49 a la carte.
So did BK intentionally shy away from using “Rodeo” in the name in order to fool us into thinking this sandwich is vastly different? The truth is the ingredients in a $1.20 Rodeo Cheeseburger consist of a burger patty, American cheese, a couple of onion rings, and barbecue sauce served on a sesame-seed bun. The Extra Long BBQ Cheeseburger is all of that times 2 and sub out the sesame-seed bun for a toasted hoagie bun. Calculating fast food math… you’re paying over a dollar just for different bread.
So how is the bread? Quite decent actually, yet there’s a little too much bun in relation to the weight of the two small burger patties and four onion rings. Soft and fresh but not at all worth the up-charge. The onion rings have a subtle crunch and a fair amount of oniony flavor that work a lot better in a sandwich than they do on their own. I like my BBQ sauce thick with some sweetness and a hint of bold and spicy qualities. For a fast food burger, BK’s sauce doesn’t disappoint. The American cheese wasn’t quite as melty as I’m used to, but did enough to glue itself onto the fire-grilled burger patties.
The Extra Long BBQ Cheeseburger isn’t much beyond repackaged ingredients with a new name and price. If you go into this sandwich without the Rodeo value menu options in mind, you might come away happy. I love the taste of a Rodeo Cheeseburger and just hate to see it in this form. Overall it’s still a good product, but a product that is pretty pointless considering the Rodeo brand is still available.
Pros: Great tasting BBQ sauce. Simple BBQ cheeseburger that doesn't overdo it with unnecessary ingredients.
Cons: Terrible name. A tad too bready. You'll get a much better value out of ordering two $1 Rodeo Burgers and add cheese for a little extra change.
Grubbing on-the-go: 7.75/10
Overall GrubGrade: 7.50/10
More Info: http://www.bk.com/en/us/menu-nutrition/lunch-and-dinner-menu-202/fire-grilled-burgers-and-sandwiches-220/extra-long-bbq-cheeseburger-m2738/index.html
590 calories, 28 grams of fat, 62 grams of carbs, 1080 milligrams of sodium, 22 grams of protein