Review: A.M. Crunchwrap from Taco Bell
After yesterdays Waffle Taco letdown, let’s see if some balance can be returned to the Taco Bell breakfast menu with another selection. There’s a bunch to choose from and the A.M. Crunchwrap ranks high on the marketing campaign so let’s take a closer look.
Sausage got its spotlight in the Waffle Taco so I switched things up and ordered my A.M. Crunchwrap with bacon. Taco Bell describes the A.M. Crunchwrap like this:
All the classic breakfast tastes like fluffy scrambled eggs, a golden crispy hash brown, real cheddar cheese and flavorful bacon, wrapped up in a warm flour tortilla and grilled, so it’s good to go.
The A.M. Crunchwrap has some key qualities that make for a great fast food item. It’s tasty, it’s highly portable, and it’s under 3 bucks. While the Waffle Taco was a swing and a miss, the A.M. Crunchwrap is a home run.
The first thing I noticed about the A.M. Crunchwrap was the size. It’s a lot smaller than the original Crunchwrap Supreme. The more I thought about it, the more I realized the smaller size was a smart move by Taco Bell. The price stays lower with a smaller Crunchwrap and it works perfectly as a handheld grubbing on the go option. Since the tortilla is grilled after folding, everything stays tight and compact. There is virtually no mess to deal with with the A.M. Crunchwrap. The crisped edges of the tortilla give it some delicate exterior crunch. Utilizing the hash brown within the A.M. Crunchwrap is the real reason this product stays true to its name. I’m not sure how well it will hold up the longer you wait to eat, but my hash brown was the hot and crispy highlight. The Taco Bell hash brown is very reminiscent of the hash browns at McDonald’s, yet I’d say they aren’t as greasy (I tried them a la carte as well). I didn’t notice much impact from the cheddar cheese. With eggs, bacon, and hash brown surrounding everything, I figured cheddar cheese wouldn’t be able to stand out too much. With that said I’d likely notice it if it wasn’t there.
About on par with the impact of having a hash brown inside my A.M. Crunchwrap, the bacon played a decent role in the flavor department. The bacon is chopped small and being familiar with the taste in non-breakfast menu items makes me wish for a different style. It’s not terrible and it’s not amazing. Salty and savory, but the bacon still tastes and feels on the cheaper spectrum of bacon. Taco Bell bacon is somewhere around the old average for fast food. Wendy’s has awesome bacon, McDonald’s and BK have upgraded theirs recently… so Taco Bell, you’re next! For a price of $2.49, the A.M. Crunchwrap is a decent value and adding some Cinnabon Delights and a hot coffee for a couple bucks extra rounded out the meal nicely. I really like Cinnabon Delights and the coffee was pretty good too. I can see myself getting this combo again in the future.
What a relief it is that the A.M. Crunchwrap was good enough to ease the bad memory of the Waffle Taco. While the bacon is due for an update, it’s hardly been in the spotlight to warrant the change. Having a new focus and adding a breakfast-centric meat will likely make Taco Bell consider upgrading the bacon. For now it’s passable and far and away a better option than the bland sausage patty. The bottom-line with the A.M. Crunchwrap is it may not work perfectly if you dissect every individual part, but the entire package is what counts. This feels like it will end up being the true winner on the Taco Bell breakfast menu.
Pros: A hand-held Crunchwrap is a great grubbing on the go option for breakfast. Under 3 bucks. The hash brown. The bacon is so much better than the sausage.
Cons: Even though the bacon a better option than the sausage, it could use an update. 41 grams of fat to start your morning.
Grubbing on-the-go: 9.25/10
Overall GrubGrade: 8.00/10
More Info: http://www.tacobell.com/breakfast
Serving Size - 207 grams
Calories - 660
Total Fat - 41 grams
Saturated Fat - 12 grams
Cholesterol - 130 milligrams
Sodium - 1280 milligrams
Carbs - 51 grams
Dietary Fiber - 4 grams
Sugars - 3 grams
Protein - 22 grams