Fast Food Review: Bacon Deluxe from Wendy’s
I’m not sure if I’ve ever done a First Impressions post on a product and followed it up with a full on review. Well, I felt the latest from Dublin, Ohio based Wendy’s was worth revisiting. I first encountered the Bacon Deluxe way before it’s nationwide debut. Following a trip to the grounds of the Wendy’s Headquarters (trespassing 😉 ) I was anxious to check out what a nearby Wendy’s restaurant had been testing. Sure enough, I stumbled upon the next up and coming big burger that was due out for nationwide consumption many months later. It’s time to have another taste, so here’s another look at the new Bacon Deluxe from Wendy’s.
The Bacon Deluxe is described like this:
Four strips of Applewood smoked bacon piled high atop a hot ‘n juicy beef patty, made to order every time. Add American cheese, cool and crisp veggies with a little condiment love and you’ve got a burger to satisfy your senses.
Most people cannot be fooled by this new bacon burger. What’s really so new and different about it? Everyone remembers the Big Bacon Classic burgers right? Well the short answer to what’s so new and different about it is…really not that much. In the case of the new Bacon Deluxe line of burgers, there are some subtle changes but nothing of a complete overhaul. I don’t see this as a particularly bad thing. When you can take an already tasty burger and tweak it a little bit to make it better, then by all means, go for it. I know there is this new nationwide campaign Wendy’s is rolling out with the mantra of “You Know When It’s Real” and the new spokesmodel for grub is a burger that doesn’t really blow you away as new and innovative. Like I said before, this is not a bad thing. There’s really only so much you can do with a burger and by taking a tasty formula and upgrading the ingredients, you’re improving upon your brand. In the eyes (or tastebuds) of your consumer, making an effort to raise the the quality of your product is huge. So what’s the upgrade in the Bacon Deluxe over the now retired Big Bacon Classic? The bacon. The Big Bacon Classic used two strips of hickory smoked bacon (the same bacon you still find on the Jr. Bacon Cheeseburger). The new line of Bacon Deluxe burgers use a new thicker cut Applewood smoked bacon and doubles up from the Big Bacon Classic by including four strips instead of two. The bacon isn’t all that much thicker than the previous versions, but the extra couple of slices makes a difference. The bacon is smoky and flavorful and cooked just right so as to not be too crispy or too chewy. As is usually the case with my Wendy’s experiences, the square beef patties are tasty and not dried out, the lettuce and sliced tomatoes are fresh, the American cheese is halfway melty and the Kaiser bun hefty enough to hold it all in. It’s a nice package that is put together well and for a bigger burger, not a sloppy mess.
The Bacon Deluxe comes in a Single, Double or Triple burger patty choice. Marvo from The Impulsive Buy bravely took on the Double. At a price of $3.99 for the Single, this is the Wendy’s “bigger burger” option in the world of the McDonald’s Angus and Hardees/Carls Thickburgers. I can’t help but feel $3.99 is a tad steep because the Single isn’t as big and filling as I would’ve hoped. So there it is and I feel better. On my First Impressions post of the Bacon Deluxe, I wasn’t very happy with the quality of pictures and I really felt that the latest from Wendy’s deserved a better post with some fresh and tasty pics. The Bacon Deluxe is not at all innovative but it’s one of the tastier burgers in fast food. Good job Wendy’s.
Pros: Made well. Fresh and crisp lettuce/tomato. Decent bun. Tasty burger and a thicker cut of bacon.
Cons: Not as filling as what I expect from a $3.99 burger.
Grubbing on-the-go: 6.00/10
Price: 3.99 (Single)
Overall GrubGrade: 8.50/10
More Info: Wendys.com
Calories - 640
Fat - 35 grams
Saturated Fat - 14 grams
Cholesterol - 125 milligrams
Sodium - 1620 milligrams
Carbs - 46 grams
Sugars - 11 grams
Dietary Fiber - 2 grams
Protein - 37 grams