Featured Restaurant: Firehouse Subs
Going in with the goal of improving upon an already successful food business, the idea behind Firehouse Subs was born on a scribbled napkin in a competitors parking lot. The submarine sandwich shop was a popular concept that was growing but as everyone knows, competition can bring the best out of an already successful idea. Brothers, Robin and Chris Sorensen founded Firehouse Subs with the passion to provide customers with something a bit better than what they are probably used to. The entrepreneurial spirit of the place has got to be respected when you figure they are going up against Subway and Quiznos. This place will make it’s mark, trust me. Slowly but surely, the expansion might show up in your neighborhood so keep a look out for it.
When you walk in you are greeted by a friendly staff yelping, “Welcome to Firehouse Subs”. It is the basic set up of an old time sub shop with the exception that the theme is that of a firehouse. Everything is decorated in red, black and white. The tabletops are done in a dalmation print. Scattered throughout the place, you will see firehats and coats hanging on the walls along with pictures and signs related to firehouses, firetrucks etc.
So I’m sure you’re wondering…Why the firehouse theme?
Find a theme that people can relate to, and that is authentic. Our mom’s family has decades of service on the Jacksonville Fire Rescue Department (JFRD), and her relatives inspired our father to join the fire department. Our dad retired in 2004 with 43 years of service as a Combat Captain, and our family has more than 200 years of public service as firefighters. It is a theme that is personal to us, but is appealing to people of all ages, and is embraced in every community.
Now to the food. The menu consists of several Hot Specialty Subs, “From the Steamer” Subs, Cold Subs, Hot Sub Combos, salads and chili. They also have a kid menu and party platters. You won’t see all of your normal sub names listed on their menu. You will come across some “firehouse” inspired sandwich names such as “Hook and Ladder” (Smoked Turkey Breast and Virginia Honey Ham smothered with Monterey Jack and served “Fully Involved”), “Engineer” (Smoked Turkey Breast with sauteed Mushrooms and melted Open-Eyed Swiss served “Fully Involved”) and “Firehouse Hero” (This 3-meat combo, Premium Roast Beef, Smoked Turkey Breast, and Virginia Honey Ham, comes topped with melted Provolone “Fully Involved”). If you couldn’t figure it out already, “Fully Involved” equals Loaded…complete with mayo, mustard, lettuce, tomato, onion and a dill spear on the side.
Firehouse Subs recently won Best Sub/Sandwich Shop in our Grub Battle Royal South Division (founded in Jacksonville, Florida), so what better time to post this right? Sure Subway has over 30,000 restaurants but Firehouse Subs may just win some appetites with their upstart charms and strive for quality over quantity. This place is worth a look and on my most recent visit, a friend and I indulged in the Firehouse Steak and Cheese and The Engineer. Take a peak.
- Recommendations: Smokehouse Beef and Cheddar Brisket, Steak and Cheese, Firehouse Hero
- Food: 8.25/10
- Menu Variety: 7.00/10
- Atmosphere: Fast Casual/Take-Out/Sub Shop
- Price: $-Inexpensive= $7 or less
- GrubGrade: 8.25/10 (Very Good)
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