Next week, Jamba Juice will be rolling out some food items in a business-changing venture for company known for their juices and smoothies.
“For many years Jamba Juice has been popularized as the nation’s leading smoothie chain,” James White, president of Jamba Inc., said in a news release. “And although we have introduced baked goods, snacks and most recently oatmeal to the menu, we felt that Jamba Juice was ready for a dramatic transformation.”
Among the new food offerings will be a selection of sandwiches, wraps, flatbreads and salads. These new items are expected next week at select Jamba Juice locations in California and eventually be available nationwide. Looks like your daily drink stop might be turning into your morning grub spot too. Stay tuned to GrubGrade to check out an inside look at the Jamba Juice headquarters and test kitchen. Don’t worry, Bear Silber is getting the skinny.
Until then, check out a sneak peak via TC from FoodBeast on Twitter. Looks good!
Could this dude be any nicer? GrubGrade’s newest writer has offered to take my place at the Jamba Juice event today. Pizza Party’s own Bear Silber is on his way to represent GrubGrade. Thanks Bear!
Jamba Juice HQ Update: via FoodBeast on Twitter…Can you spot Bear?
I was hoping to have a nice post for you GrubGrade readers in the coming days about my trip to the Jamba Juice headquarters in Emeryville, California.
The nice people at Jamba Juice were having me out for an event to take place today. Something new on the horizon at Jamba. Even though sadly I will not be attending the event, I will still post about the news soon. When you get pulled over for a headlight that is dark 25 feet from the airport exit, things have a way of piling up from then on. Such as the insane security lines at BWI airport this morning. Last time I checked, it’s not Thanksgiving or Christmas. Anyways, yeah, I missed my flight! A direct 6-hour flight from Baltimore, MD to San Francisco, CA would’ve managed to get me to the Bay Area an hour before the event. I’m out of luck now. Any transfer or change at all would’ve cost me big time and I’d arrive after the festivities were over. It wasn’t meant to be this time…
Take a look at the lines at BWI this morning.
The Head of the Snake. Moving at a snails pace.
The Neck of the Snake.
The Shoulders of the Snake.
Does it ever end?
Around another corner.
Happy campers everywhere!
The Tail of the Snake. It's back there somewhere...
Hello everyone. Ryan has asked me if I’d like to write a little for GrubGrade. How can I pass up an offer like that? Two of my favorite things, food and writing! In all honesty I don’t eat out much so I’m not sure that I’ll be doing any current food reviews. I thought I might concentrate more on nostalgic brands, at least at first, and we’ll call it RememBear This. Ryan has also asked me to try and concentrate on regional items as the West coast correspondent, so I’ll try to work those in as well. For the first item in RememBear This, Cinnamon Toast Crunch. Man alive, this was like getting to eat cake before school. It was that good and that sugary.
It’s got “swirls of cinnamon and sugar on every bite!”
You know why I like these guys? At least they admit to it being a straight up sugar laden product for kids. They’re not hiding behind any veils nor are they touting any added benefits of the government mandated “enriching” they must all do because their products are lacking any nutrition or sustenance without. They’ve got a chubby baker as their pitchman, like a jolly Billy Mays but much less annoying. I think there should be more companies going this route with their marketing. Being honest and open, or I guess the buzz word for it now is “transparent.” Carl’s Jr./Hardee’s is a good example of this in recent advertising. I digress, getting back to the sweet siren song of CTC…not only do you get a bowl full of delicious, bounce off the wall, run amok like Billy from Family Circus (dotted line trail and all), coma inducing sugar shot but almost as if you’re getting rewarded for finishing your meal, you receive some of the most scrumptious “end-milk” ever to smack a kid’s lips.
Answer me this GrubGraders…what cereal produces your favorite end-milk?
Remember those TV commercials where they had the snobby adult who thought they knew why kids loved Cinnamon Toast Crunch but were always wrong? Classic. Oh nosy Mrs. Babbots, tsk, tsk. Have a look at Susan Boyle before she hit the big time and before she took on that lame excuse of a Scottish accent apparently (now Sean Connery’s is Scottish).
Jamba Juice HQ Update: via 
